This is how many people are listening to South Africa’s most popular radio stations

New data released by the Broadcast Research Council in South Africa (BRC) shows which radio stations in the country are the most popular among listeners in 2016.

In its January to September review, the BRC published the estimated listenerships of 39 commercial radio stations and 233 community stations across the country, using a sample of 53,396 listeners.

The BRC estimates that there are approximately 38.3 million radio listeners in South Africa,  making it the most consumed form of media in the country, with most listeners (60%) living in urban areas.

The rest of the listenership is split evenly (20% each) across small urban and rural areas, the BRC said.

The group’s data shows that on any given week, there are 35 million people listening to radio stations in South Africa, with approximately 28.6 million tuning in every day.

This penetration and pervasiveness of radio broadcast is across the country, with even the lowest tune-in rate (Northern Cape) still being at 80%.

whos-tuning-in

Other interesting facts to come from the data:

  • South Africans listen to the radio for 4 hours and 6 minutes a day, on average. The Free State has the longest tune-in time of 5 hours, while Gauteng listens for the shortest time at 3 and a half hours.
  • Sesotho and Swati listeners tune-in the longest at 4 hours and 36 minutes. English listeners tune-in for the shortest time at 3 hours 12 minutes.
  • More than half of listeners (52%) are considered ‘heavy listeners’ – tuning in for more than 20 hours a week.
  • 64% of listeners only listen to one station.
  • Portable radios are still the most widely-used device for listing to radio stations (76%) – followed by cellphones (37%), car radios (26%), desktop computers (8%) and laptops (2%).

These are the biggest radio stations in South Africa

# Radio station Audience
1 Ukhozi FM 7 294 000
2 Umhlobo Wenene FM 5 208 000
3 Metro FM 3 968 000
4 Lesedi FM 3 440 000
5 Thobela FM 2 819 000
6 Motsweding FM 2 640 000
7 RSG 1 488 000
8 Gagasi FM 1 408 000
9 Jacaranda FM 1 325 000
10 Ikwekwezi FM 1 294 000
11 Munghana Lonene FM 1 020 000
12 East Coast Radio 988 000
13 947 952 000
14 Ligwalagwala FM 947 000
15 5FM 865 000
16 Kaya FM 95.9 858 000
17 Phalaphala FM 838 000
18 Heart 104.9 FM 832 000
19 YFM 99.2 706 000
20 KFM 675 000
21 Good Hope FM 612 000
22 Algoa FM 588 000
23 702 530 000
24 Capricorn FM 473 000
25 Radio 2000 447 000
26 OFM 282 000
27 Lotus FM 274 000
28 North West FM 212 000
29 SAfm 175 000
30 Smile 90.4FM 140 000
31 trufm 129 000
32 Power 98.7 103 000
33 CapeTalk 79 000
34 Vuma 103 FM 77 000
35 Classic FM 102.7 71 000
36 Rise FM 47 000
37 LM Radio 15 000
38 Magic828 AM 11 000
39 X-K FM 107.9 6 000

Read: SABC radio stations to play 90% local music

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This is how many people are listening to South Africa’s most popular radio stations