Business Talk – Momentum Health CMO Damian McHugh on how the South African healthcare sector is evolving

 ·25 Nov 2025

In this Business Talk with Michael Avery interview, Damian McHugh discusses how South Africa’s healthcare industry is evolving and the role Momentum Health is playing in this evolution.

McHugh is the Chief Marketing Officer at Momentum Health and has over three decades of experience in the healthcare industry.

He has spent 17 years of this time working at Momentum, having first joined the company in 2008 as the Executive Head of Marketing and Distribution.

McHugh would hold this position for nearly 14 years before becoming the company’s CMO.

Before joining Momentum, McHugh worked as a Principal Consultant at Alexforbes for 16 years.

This extensive experience has given him a well-rounded understanding of consumer and market needs, allowing him to execute his current responsibilities as CMO effectively.

McHugh boasts a Bachelor of Commerce in marketing and information technology from the University of South Africa and a PDBA in Business Administration and Management from the GIBS Business School.

The interview

In this interview, McHugh discusses how the “business of health” is changing in South Africa and the role he sees Momentum Health playing in this evolution.

McHugh outlines how digital tools and innovation are driving change in the private health sector and the measures being taken to ensure all South Africans benefit.

He also touches on how Momentum Health balances cost, sustainability, and quality in its services and how it approaches innovation within the sector.

McHugh concludes by sharing his thoughts on what he believes will be the future priorities for businesses operating in South Africa’s healthcare sector.

Watch the interview with Damian McHugh below.

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