MTN FrontRow rebrands to VU

MTN FrontRow has changed its name to VU.

The URL of the website has also moved from Discover Digital’s domain to whattovu.com.

The rebranding includes promotional pricing for its subscription video on demand service to match the R99 p/m ShowMax offer.

The VU website states that the promotion runs from 30 September 2015 to 31 January 2016, after which pricing will revert to the normal subscription fee.

The subscription for MTN FrontRow Club (now MaxVU) was reduced in August to R119 per month, from R179 per month.

Data consumed while watching VU is still zero-rated on the MTN network, and MTN Sky subscribers get free access to VU.

The table below summarises the various services VU offers.

MaxVU PremiereVU WeekendVU
R99 per month (can also rent PremiereVU movies for R15–R27 each). No monthly subscription. Rent movies for R15–R27 each. R39 per weekend (can also rent PremiereVU movies for R15–R27 each).
Month-on-month subscription service. Pay per movie you rent – no monthly subscription. Pay per weekend access pass (4pm Friday to midnight Sunday night).
Watch TV series, movies, kids’ content, music videos and more as often as you want, for as long as you want. Rent the latest blockbuster movies for R27 each or library titles for R15 each. Watch any MaxVU TV series, movies, kids’ content, music videos and more.
Exclusive TV series: Black Sails and Power. No access to exclusive TV series. Exclusive TV series: Black Sails and Power.
Available to all mobile network users, both prepaid and contract. Available to all mobile network users, both prepaid and contract Available to all mobile network users, both prepaid and contract
MTN customers with an MTN SIM card get free streaming data on the “myMTN” or “internet” APNs (exclusively for VU streaming). MTN customers with an MTN SIM card get free streaming data on the “myMTN” or “internet” APNs (exclusively for VU streaming). MTN customers with an MTN SIM card get free streaming data on the “myMTN” or “internet” APNs (exclusively for VU streaming).
Users off the MTN network consume their own data. Users off the MTN network consume their own data. Users off the MTN network consume their own data.
Subscribers can also rent movies on PremiereVU. No access to MaxVU content without a MaxVU subscription. Users can also rent movies on PremiereVU.
Package change: Unsubscribe or downgrade will take effect on anniversary of current subscription renewal date. Package change: Upgrade will take effect immediately. Package change: Upgrade will be available after the weekend pass and will take effect immediately.
Content is streamed in standard definition. Content is streamed in standard definition. Content is streamed in standard definition.

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MTN FrontRow rebrands to VU