Multichoice signs major licensing deal with Paramount+

 ·26 Feb 2024

MultiChoice has signed a licensing deal with Paramount Global Content Distribution.

The deal will see a “Paramount+ branded destination” feature with Multichouce, which forms part of the American company’s plan to expand Paramount+ across the world.

This includes making it available as a direct-to-consumer streaming service through “bundled partnerships” in key markets as well as through branded destinations in local markets through licensing deals.

MultiChoice viewers will be able to access content from CBS, Paramount+ Originals, SHOWTIME and Paramount Pictures, the groups said.

“The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars,” said Lisa Kramer from Paramount Global Content Distribution.

“MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform,” added Nomsa Philiso from MultiChoice South Africa.

Multichoice said that the deal means that DStv will now have a dedicated Paramount+ section on the DStv app (not a dedicated channel), as well as a tile in the Showmax app.

It will be featured on the apps alongside other content partners, it said.

Read: Potential MultiChoice buyout breaks new ground in South Africa

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