Cell C appoints former Liberty Group executive to drive digital strategy

South Africa’s third largest mobile operator, Cell C has announced the appointment of Nihmal Marrie as chief digital officer of the company.

Marrie joins Cell C to steer the digital transformation of Cell C and execute an aggressive strategic focus in the digitization of the business.

He takes up his new position at Cell C on 1 August.

“The telecommunications industry must adapt to the digital world or risk being left behind. Nihmal has been tasked with ensuring that Cell C makes the right moves in the digital world, where more of our customers now spend a large part of their lives,” said Cell C CEO Jose Dos Santos.

Marrie joins Cell C from the Liberty Group, where he served as divisional director: digital and customer value proposition. In this position, he drove the build of, and managed dHub (Digital Hub), which was created to generate innovative digital solutions for the retail business within Liberty. Also within Liberty, Marrie has worked with big data, analytics and market segmentation and how they contribute to overall business strategy.

Before joining Liberty, Marrie was head of business development for Old Mutual Mass Market, where he focussed on the development and implementation of new growth initiatives and strategic partnerships.

He has also co-run his own consultancy, Surya Consulting, which provided strategic consulting services to large organisations and investment advice to smaller companies.

Marrie holds a Bachelor of Business Science from the University of Cape Town, with Honours in Finance and Accounting.

Read: Cell C appoints new chief financial officer

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Cell C appoints former Liberty Group executive to drive digital strategy