Cell C drops bomb in mobile pricing war

Cell C has announced the launch of a new prepaid and TopUp product called Supacharge, offering unlimited on-net calls and free SMSes and data.

The Supacharge product gives Cell C prepaid and Contract TopUp subscribers unlimited Cell C to Cell C anytime voice calls, valid for 30 days from date of recharge, when recharging with R500 or more.

The new product kicks off from 4 February.

Cell C customers that take on the new R500 unlimited voice offering will also receive 1000 free Cell C to Cell C anytime SMSes, and 1000MB of data to use as they please. The additional SMSes and data will also be valid for 30 days.

The R500 uncapped offer is the top-end of a range of new tariffs, products and value-added offers that Cell C is introducing.

All prepaid airtime vouchers – starting from R5 through to R500 and over – will now come standard with additional Cell C to Cell C minutes and Cell C to Cell C SMSes ,as well as additional data.

The bonuses will depend on the value of the voucher – the more subscribers top-up, the higher the bonus.

“Having voice, SMS and data standard on a single prepaid voucher is a Cell C innovation and has proved to be a popular offering amongst our prepaid base. We are pleased to be able to make the concept more widely available on all our prepaid vouchers,” said Cell C CEO, Alan Knott-Craig.

“This prepaid and Contract TopUp offering will be part of Cell C’s standard product offering and is not merely a promotional offer. We know that customers are always delighted when we launch special offers, but we also know sometimes they want some continuity. This one will be around for a while,” the CEO said.

The pricing and free benefit values are expressed in the table below:

Recharge Band/Value Recharged Recharge Credit Bonus Cell C to Cell C Minutes Bonus Cell C to Cell C SMS Bonus Data (MB) Bonus Reward Validity
R5 Value of the voucher loaded by the Customer 5 5 5 2 days
R10 10 10 10 2 days
R25 25 25 25 2 days
R35 35 35 35 3 days
R50 50 50 50 5 days
R70 70 70 70 7 days
R100 150 150 150 7 days
R150 400 400 400 15 days
R200 600 600 600 15 days
R300 900 900 900 30 days
≥ R500 Unlimited 1000 1000 30 days

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Cell C drops bomb in mobile pricing war