Cell C drops bomb in mobile pricing war
Cell C has announced the launch of a new prepaid and TopUp product called Supacharge, offering unlimited on-net calls and free SMSes and data.
The Supacharge product gives Cell C prepaid and Contract TopUp subscribers unlimited Cell C to Cell C anytime voice calls, valid for 30 days from date of recharge, when recharging with R500 or more.
The new product kicks off from 4 February.
Cell C customers that take on the new R500 unlimited voice offering will also receive 1000 free Cell C to Cell C anytime SMSes, and 1000MB of data to use as they please. The additional SMSes and data will also be valid for 30 days.
The R500 uncapped offer is the top-end of a range of new tariffs, products and value-added offers that Cell C is introducing.
All prepaid airtime vouchers – starting from R5 through to R500 and over – will now come standard with additional Cell C to Cell C minutes and Cell C to Cell C SMSes ,as well as additional data.
The bonuses will depend on the value of the voucher – the more subscribers top-up, the higher the bonus.
“Having voice, SMS and data standard on a single prepaid voucher is a Cell C innovation and has proved to be a popular offering amongst our prepaid base. We are pleased to be able to make the concept more widely available on all our prepaid vouchers,” said Cell C CEO, Alan Knott-Craig.
“This prepaid and Contract TopUp offering will be part of Cell C’s standard product offering and is not merely a promotional offer. We know that customers are always delighted when we launch special offers, but we also know sometimes they want some continuity. This one will be around for a while,” the CEO said.
The pricing and free benefit values are expressed in the table below:
| Recharge Band/Value Recharged | Recharge Credit | Bonus Cell C to Cell C Minutes | Bonus Cell C to Cell C SMS | Bonus Data (MB) | Bonus Reward Validity |
| R5 | Value of the voucher loaded by the Customer | 5 | 5 | 5 | 2 days |
| R10 | 10 | 10 | 10 | 2 days | |
| R25 | 25 | 25 | 25 | 2 days | |
| R35 | 35 | 35 | 35 | 3 days | |
| R50 | 50 | 50 | 50 | 5 days | |
| R70 | 70 | 70 | 70 | 7 days | |
| R100 | 150 | 150 | 150 | 7 days | |
| R150 | 400 | 400 | 400 | 15 days | |
| R200 | 600 | 600 | 600 | 15 days | |
| R300 | 900 | 900 | 900 | 30 days | |
| ≥ R500 | Unlimited | 1000 | 1000 | 30 days |
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