Mxit provided BusinessTech with a network snapshot for March 2013, showing the breakdown of its South African users, looking at the most popular handsets and networks used.
While the platform didn’t provide exact numbers (as the numbers change month-on-month), the percentages can be projected onto the most recent user figures released by the company.
As of March 2013, Mxit has close to seven million active users – measured by a 30-day metric – with 2.8 million South African users interacting on the platform daily.
When it comes to network operators, despite being the second largest operator in South Africa by subscriber numbers, the the largest portion of SA Mxit users are MTN customers, with a 36% share.
Mxit split by handset
Mxit split by network
According to the most recent figures pulled by Mxit, the social platform is currently seeing close to seven million active users over a 30 day period.
Using the older 90-day metric, the figure sits closer to the 10 million most often reported.
Locally, the numbers are checked across smaller time intervals, which shows that Mxit is seeing 4.5 million active South African users over seven days, and 2.8 million users in one day.
According to Mxit, 68% of its user base is between 18 and 35 years old, and the gender breakdown is 54% male and 46% female.
As part of a shifting strategy at the company, Mxit it looking to double its active user base by the end of the year.