Top banking and telecoms brands in SA

The Mail & Guardian has released its Top Companies Reputation Index (TCRI), revealing the top brands in the telecoms and banking sectors.

The study, which was conducted by Plus 94 Research, assesses the “reputations which companies have established with South African consumers”.

The most reputable businesses in South Africa are rated according to their “reputation index” score (out of 100).

Banking

According to the index, Standard Bank not only has the best reputation amongst banks in South Africa, but ranks second overall, behind only Coca Cola.

FNB is ranked second in the banking sector, followed by Absa in third and Old Mutual in fourth.

Nedbank marginally beats out Capitec bank to make it into the top five.

FNB placed sixth, overall, while Absa placed eighth in the top 10.

Banking and financial sector
1 Standard Bank 89.25
2 FNB 87.06
3 Absa 86.19
4 Old Mutual 85.10
5 Nedbank 84.58
6 Capitec 84.47

Telecoms

According to the research Vodacom has the best reputation in the telecoms sector, followed by MTN, Telkom SA. Cell C and 8ta.

Vodacom and MTN was ranked at number 3 and 4 respectively when looking at overall results.

Telecoms sector and cellular networks
1 Vodacom 87.71
2 MTN 87.64
3 Telkom 84.08
4 Cell C 80.44
5 8ta 75.13
6 Virgin Mobile 73.52

Top 10 overall

Overall results
Rank Company 2012 score 2013 score
1 Coca-Cola SA 88.32 91.20
2 Standard Bank 83.36 89.25
3 Vodacom 83.33 87.71
4 MTN 85.30 87.64
5 Pick n Pay 84.94 87.11
6 FNB 87.06
7 KFC 81.95 86.25
8 ABSA 83.26 86.19
9 SAB 84.96 85.83
10 Unilever 84.64 84.62

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Top banking and telecoms brands in SA