Cell C reveals mobile app plans
Cell C is working on a number of projects that will involve the introduction of apps, it says.
Karin Fourie, executive head of communications at Cell C told BusinessTech: “We currently do not have an app store, however are working on a number of projects that will involve the introduction of apps, especially for access to content services, purchase of Cell C products and services and other business applications.”
When questioned about the value of apps and related services, Fourie said: “This is where the market is currently trending and we will have to move into this space quite soon with a white labelled product.”
Karin Fourie
In 2011, MTN said it aimed to take advantage of the explosion in the applications market by opening an applications store “in the near future”.
“A few years ago, MTN piloted a beta version of an app store with approximately 16,000 free apps, and the results from pilot are used for our analysis and business strategy,” the group told BusinessTech.
MTN’s applications have been pulled into a portal called MTN Play, which offers its digital community music, games, entertainment, and news.
“We have MTN Play, a content portal, which attracts approximately a million unique users a month. The portal currently has about seven million hits per month,” the group said.
When questioned over the group’s traction in digital downloads, it said: “MTN SA has observed that operating systems such as Android, BlackBerry and Symbian are gaining popularity and we continue to cater for all OEs. MTN has seen a satisfactory traction and charges for downloads differ.”
Vodacom says its App Store has over 140,000 apps, but is unable to comment any further due to it being in a closed period ahead of its Q1 trading update on 18 July.
Loading ...