BlackBerry to steal SA market share in 2014

 ·26 Nov 2013

While Nokia continues to dominate the SA market in terms of handset usage, BlackBerry has overtaken Samsung to be the second biggest player, according to new research.

This is according to the latest statistics from Dashboard and World Wide Worx, unveiled on Tuesday, 26 November 2013, as part of its Mobility 2014 survey.

Arthur Goldstuck, MD of World Wide Worx, said that the study of 1,200 people has been running since 2005, with the backing of First National Bank, and Dashboard providing the field services.

Dashboard’s Peter Searll noted that Nokia retained its position as the most popular brand of mobile phone in South Africa, with 44% of users saying they use one as their primary device. This, however, was down from 50% in 2012.

BlackBerry, meanwhile, increased its market share from 18% to 23%, while Samsung sits at 19%. Apple’s iPhone accounted for 2%.

As in previous years, Searll also showed the “brand momentum” statistic, which compares devices that people say they want to buy, with the devices they say they are using currently.

According to Searll, future usage would see Nokia losing out to BlackBerry over the next year, with predictions forecast at 34% vs 29%, in favour BlackBerry in 2014.

Samsung is forecast to drop to 17%. For Apple,  7% of users said they want an Apple device.

The average monthly spend from those with an iPhone is averaged at R577, with Samsung users at R213, and BlackBerry at R207, with Nokia down at R171.

More on BlackBerry in SA

BlackBerry losing lustre among SA youth

Social media helps SA student studies

Why BlackBerry dominates SA smartphone market

Wait, BlackBerry is growing?

Show comments
Subscribe to our daily newsletter