Business Talk – HONOR SA CEO Fred Zhou unpacks the company’s AI-focused Project Alpha Plan

In this Business Talk with Michael Avery interview, Fred Zhou discusses HONOR’s new corporate strategy, Project Alpha Plan.

HONOR is one of the global leaders in smartphone technology, and has quickly established itself in the South African market.

According to Counterpoint Research, HONOR went from having almost no smartphone market share in South Africa in 2022, to becoming the second best-selling brand in the country in 2024.

Additionally, HONOR achieved 188% year-on-year growth in South Africa in 2024 – a remarkable achievement that emphasises the incredible work HONOR has done locally.

The interview

In this Business Talk interview, Zhou discusses HONOR’s Project Alpha Plan – which comprises a three-step process.

He unpacks these three steps in detail and explains why they are essential to the company’s vision for the future.

Zhou then discusses HONOR’s incredible success in South Africa over the past few years, and explains why the local market is such a big priority.

He also talks about the newly-launched HONOR Magic7 Pro smartphone, which features unprecedented AI photography capabilities.

Zhou explains how HONOR’s new on-device deepfake detection technology will help South Africans protect themselves against malicious parties.

He concludes the interview by sharing the other major features available on this smartphone.

Watch the full interview with Fred Zhou, below.