Flat-rated XDS smartphone data packages enjoy support

Nashua Mobile launched its new “Xtreme Data Service” (XDS) deal for certain Nokia devices on 7 March 2012, offering contract users a flat-rated bundle at R59 per month.

Nashua Mobile’s Xtreme Data Service is currently limited to contract customers using the Nokia C3, X2-01, N8, E5 or E7 handsets.

Tim Walter, executive head of marketing at Nashua Mobile, says that the take-up on their XDS product has been “increasing gradually as our sales teams and customers are becoming more familiar with the service”.

“We foresee that the take-up will be larger once we introduce a larger range of Nokia handsets to the service,” said Walter.

The usage patterns from subscribers are yet to be established. “As the majority of the new customers have only been using the service for 7 – 10 days, it is too early to make any conclusion on usage patterns,” said Walter.

“Once we have a usage data for several weeks, we will be able to make some accurate reports on the usage behavior.”

Walter said that the initial feedback about the service has been positive. “For the average user, there is virtually no difference in user experience between the standard network APN and XDS,” said Walter.

“We have planned some surveys on customers after a month’s usage to ascertain the customer impressions and where we can improve the service.”

Walter said that they are currently testing the various usage patterns on the Nokia Lumia 800, for which they are also planning a flat-rated service.

“Nokia is also revealing a new QWERTY handset range in April. Testing Xtreme Data on these handsets is also in progress,” Walter concluded.

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Flat-rated XDS smartphone data packages enjoy support