When it comes to customer experience for people buying or servicing their vehicle in South Africa, German brands, Audi and Volkswagen rank the best.
The findings are based on a survey conducted by research firm Ipsos, following in-depth interviews with 23,000 people who bought new vehicles or had them serviced in 2015 in SA.
Audi received a platinum award for sustained customer satisfaction in both the passenger car purchasing and servicing experience categories, having won gold awards every year from 2012-2015.
The Volkswagen brand also received a platinum award for the purchasing experience with cars and LCVs from 2012-2015.
Other brands to receive platinum awards were:
- Isuzu for the LCV purchasing experience
- Toyota for LCV servicing in the period 2012-2015
- Nissan for LCV servicing in the period 2012-2015
Audi and Volkswagen were the only brands to gain gold awards for the passenger car purchasing experience in 2015.
Silver was awarded to the following for passenger car purchasing:
Bronze was awarding to the following for passenger car purchasing:
Audi was the only brand to earn a gold award for passenger car servicing.
Silver awards winners:
Bronze awards winners:
The outstanding level of customer satisfaction in terms of the LCV purchasing and servicing experience in South Africa is underlined by the fact that four brands – Isuzu, Nissan, Toyota and Volkswagen – won gold awards for purchasing and three – Isuzu, Nissan and Toyota – won gold for servicing in the 2015 survey.
Chevrolet and Ford gained silver awards for purchasing, while Chevrolet and Volkswagen earned silver for servicing.
Ford was the only recipient of a bronze award for LCV servicing.
“The consistent excellence of Audi, Isuzu, Nissan, Toyota and Volkswagen brands must be highlighted for special praise,” said Patrick Busschau, the Ipsos SA Automotive Business Director.