Two new Ferrari models launching in South Africa in 2023

 ·11 Aug 2023

Scuderia South Africa, the official Ferrari distributor in Southern Africa, says it will be bringing two new models of the luxury sports car to local shores in 2023.

This will be done under the new leadership of the company, with Smartgrowth Investments Proprietary Limited acquiring all equity of the group and taking over local operations.

This follows the successful conclusion of negotiations that commenced in November 2022 for the purchase of shares from the company’s previous shareholders.

According to the group’s new chief executive, Andre Rossouw, the group will celebrate its 50th year as the official Ferrari dealer in the country by bringing in two new models, set to debut in the fourth quarter of 2023.

The models are the Ferrari Purosangue (ERP R7 million+) and the Ferrari Roma Spider (ERP R6.3 million+).

“Our world-class showrooms will continue to provide a unique glimpse into the world of Ferrari. It remains a hub where customers and enthusiasts can appreciate the vehicles and learn more about the proud heritage of the brand,” Rossouw said.

Ferrari Purosangue

Ferrari Roma Spider

Ferraris in South Africa

Despite the South African economy in the doldrums and most households under duress, the luxury goods market is still ticking along – and luxury sports vehicles are no exception.

According the July vehicle sale stats from the National Association of Automobile Manufacturers of South Africa’s (Naamsa), eight Ferraris were sold in South Africa for an estimated total of around R43.8 million in the month.

The cheapest model sold by Scuderia South Africa, the official Ferrari dealer in the country, is the Ferrari Roma, with a base price of R6.3 million rand.

The most expensive model sold in July was the Ferrari SF90, which can be had for an estimated cost of R14.9 million.

The eight Ferraris, the number of units sold in July 2023, and their base or estimated price are listed below.

Ferrari Roma – R6,300,000

  • Units sold: 1

Ferrari 296 GTB – R6,804,000

  • Units sold: 2

Ferrari F8 – approx. R7,499,995

  • Units sold: 1

Ferrari 812 – approx. R8,199,995

  • Units sold: 3

Ferrari SF90 – approx. R14,999,995

  • Units sold: 1

Read: The most expensive cars from every brand in South Africa

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