Business Talk – Yael Geffen on investing in property in 2022

Yael Geffen is the CEO of Lew Geffen Sotheby’s International Realty.

Geffen grew up in a real estate dynasty that was established by her grandmother, Aida. Before joining the family business in 2009, she worked in the United States and built up extensive experience across the fields of real estate marketing, brand building, and business development.

Geffen is also a popular public and motivational speaker and is the 2020 winner of Standard Bank’s Top Woman in Property Award.

In this episode of Business Talk, Geffen discusses why the property market is such a great investment opportunity in 2022.

She provides advice to South Africans who want to begin their property investment journey, including which upgrades and renovations add the most value to a property relative to their cost.

She also outlines the top trends in the South African property industry today, before discussing which global trends she expects to reach the South African market in the short-to-medium term.

Finally, she gives valuable advice to existing South African property investors.

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Watch the full interview with Yael Geffen below.

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Business Talk – Yael Geffen on investing in property in 2022