8 areas where South Africa’s middle-class want to live – and what they’re paying

 ·1 Feb 2025

South Africa’s middle class is shaping the real estate market, with a growing preference for specific towns and suburbs that offer affordability, convenience, and lifestyle appeal.

Giovanni Gaggia, CEO of Real Estate Services, explained to BusinessTech that several key areas have emerged as top choices for homebuyers in this demographic.

Gauteng remains a major draw for middle-class buyers, particularly young professionals and families looking for affordable housing close to economic opportunities. The following areas have seen a surge in property transactions:

  • Randfontein
  • Heidelberg
  • Vereeniging
  • Alberton
  • Roodepoort
  • Belhar (Cape Town)
  • Erand Gardens & Riverside View (Midrand)

Many homes in these areas are priced below R1.5 million, making them accessible to first-time buyers.

Data from Lightstone highlights these trends, showing that Heidelberg, Midrand, Randfontein, and Roodepoort rank among the top five suburbs for middle-class homebuyers.

In 2024 alone, these four areas recorded more than 7,300 property transactions.

Midrand stands out as a prime location due to its strategic position between Johannesburg and Pretoria.

Rapid development in the area has led to the rise of popular residential zones such as Erand Gardens and Riverside View. These neighbourhoods offer modern apartments and sectional titles, catering to the lifestyle needs of young professionals.

The proximity to major business hubs, along with ongoing infrastructure improvements, adds to Midrand’s attractiveness as a residential destination.

The Western Cape is also drawing significant interest from middle-class buyers, with Belhar in Cape Town emerging as a popular option.

While property prices in the region tend to be higher compared to Gauteng, the province’s well-developed infrastructure, natural beauty, and quality of life make it a compelling choice for those seeking long-term investment potential.

The trend of migration to the Western Cape is particularly noticeable among young first-time homeowners looking for a well-run province with better public services and amenities.

Giovanni Gaggia, CEO of Real Estate Services.

Seeff Property Group added that Johannesburg continues to offer some of the most affordable housing options in the country, whether for purchase or rental.

The group notes that the city experiences a high influx of people migrating in search of economic opportunities, with many finding good value in the property market.

Affordability remains a key characteristic, with nearly 77% of property transactions this year recorded below R1.5 million.

Almost half of these transactions were valued under R700,000, while only 4.82% of properties sold were priced at R3 million or above.

The average property price for first-time buyers is between R700,000 and R800,000, making homeownership attainable for many in the middle class.

Economic opportunities also play a crucial role, with these locations offering proximity to major employment hubs and business centres.

Additionally, ongoing infrastructure development—including transportation networks, healthcare facilities, and educational institutions—enhances the overall appeal of these neighbourhoods.

Beyond practical considerations, lifestyle factors also influence purchasing decisions.

Many of these areas provide access to shopping centres, recreational facilities, and natural attractions, catering to diverse lifestyle preferences.

Whether it’s the bustling urban environment of Johannesburg or the coastal charm of Cape Town, buyers are looking for homes that offer a balance between work, leisure, and long-term investment potential.

As the real estate landscape continues to evolve, these emerging suburban hotspots offer middle-class homebuyers an appealing mix of affordability, convenience, and quality of life.

Randfontein

Heidelberg

Alberton

Roodepoort

Belhar

Midrand

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