Business Talk – Blok CEO Jacques van Embden on the importance of urban design in South Africa
In this Business Talk with Michael Avery interview, Blok Founder and CEO Jacques van Embden talks about urban design, mobility, and public spaces.
Van Embden has a rich history in the South African property market. He founded Prime Point Properties in 2010, and its huge success saw van Embden launch Prime Letting Services soon after.
Van Embden served as the CEO of both companies, gaining extensive first-hand experience in the property market.
This, combined with his architectural experience, saw him found Blok, a residential property development business, in 2014.
The company now has 19 developments under its belt, thanks to van Embden’s leadership as CEO.
Van Embden received a Master’s in Architecture at the University of Cape Town in 2008.
The interview
In this Business Talk with Michael Avery interview, van Embden explains where his love for urban cities and spaces came from.
He highlights the importance of urban design, mobility, and public spaces for South Africa, and explains how Blok supports this.
Van Embden then explains how Blok builds compact apartments that are space-conscious without compromising quality of life.
He also talks about the short-term letting industry in Cape Town and the initiatives that Blok gets involved in within neighbourhoods.
Finally, van Embden suggests what the future holds for Blok.
Watch the full interview with Blok CEO Jacques van Embden below.
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