Wireless Armour has created a new line of men’s underwear aimed at protecting male fertility against harmful electromagnetic radiation.
A recent study found that four hours of exposure to a laptop with Wi-Fi on kills 25% of sperm in an exposed sample.
Wireless Armour’s underwear provides Wi-Fi shielding to protect against 99% of radiation emitted by Wi-Fi devices, including smartphones and laptops.
Founded by British scientist Joseph Perkins, Wireless Armour uses RadiaTex fabric, which features a mesh of pure silver woven into the fabric.
This silver mesh creates a shield against electromagnetic radiation as silver is a conductor of electricity.
“This silver cotton blend makes RadiaTex an extremely flexible and soft but strong fabric. The silver fibres are anti-microbial, which means they increase hygiene by preventing the spread of bacteria and other microbes,” the company said.
The briefs are sold for between £24 (R480) and £35 (R699).