How much data you consume on your smart device in SA

Vodacom says that it has 14.2 million smart devices on its network in South Africa, consuming an average of 572 MB per month.

South Africa’s biggest mobile operator published results for the year ended March 2016, on Monday, noting a healthy rise in new subscribers in SA of 2.1 million, to 34.2 million.

Shameel Joosub, Vodacom Group CEO told BusinessTech that for contract customers, the average monthly usage climbs to 1.2 – 1.3 GB, but is device dependent.

He said devices like the iPhone consumed up to 1.5 GB a month.

Vodacom said that total Average Revenue Per User (ARPU) declined 0.9% year-on-year to R112.

Active prepaid customers increased 7.6% to 29.3 million, while active contract customers were flat at 4.9 million; but contract churn fell from 9.2% a year ago to 8.5%, Vodacom said.

“We have migrated 85% of contract customers to new price plans with better value offerings. As a result, contract in-bundle spend increased to 71.3% (2015: 69.3%),” Joosub said.

Vodacom noted that contract ARPU is up R27, to R407.

“We continue to see good ARPU growth with customers migrating from 2G to 3G and 3G to 4G, growing by 20.5% and 19.7% respectively,” Joosub said.

Vodacom said that he number of active data users on its network expanded 12.7% to 18.7 million customers over the past year.

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How much data you consume on your smart device in SA