Tackling media transformation in SA

A new task team looking into media transformation, the first of its kind, was launched on Wednesday in Johannesburg.

The Print and Digital Media Transformation Task Team (PDMTT) intends to help the media industry develop a common strategy for transformation, said chairman Nkwenkwe Nkomo.

“The team will take submissions from industry players and identify stakeholders, and then produce a report which will be the blueprint for transformation of print and digital media.”

PDMTT project director Mathatha Tsedu said the task team was the first of its kind, with other industry commissions having looked at issues such as press freedom.

“This is looking at the business side,” said Tsedu.

“As far as I know we have not had a commission or task team of this nature before.”

The task team would first research and make findings on transformation in the media.

They would then make recommendations for implementation and targets and mechanisms to enforce transformation.

Tsedu said no pre-drawn conclusions had been made and the task team’s findings would be based only on research.

“We are starting a process. We do not have preconceived notions of who is the good guy and who is the bad guy.”

“Whatever conclusions we reach will be based on scientific research.”

Nkomo said the task team is expected to conclude its work and release a report in April 2013.

Nkomo said it would be up to the industry to implement the task team’s recommendations.

“We will not have police walking around. It is the responsibility of all parties to live up to it.”

Related articles

Digital, print marketing boosts advertisers

Digital advertising to grow as print sinks

Digital the “new normal” for media firms

Games vs. movies: who wins?

Must Read

Partner Content

Show comments

Trending Now

Follow Us

Tackling media transformation in SA