SA’s most valuable brands
South African mobile operators and banking institutions top the list of South Africa’s most valuable brands, according to a new report.
Launched in 2012, the BrandFinance South Africa’s 50 Most Valuable Brands survey measures the financial brand value of South African companies that operate both within and outside of the country.
BrandFinance’s brand value is an estimate of the “net present value of the estimated future cash flows attributable to the brand”.
According to BrandFinance chairman, Thebe Ikalafeng, the top 50 most valuable brands listed account for almost R300 billion – 3.3% of the R9 trillion market cap of the 400 listed companies on the JSE.
“What these results show – and affirms – is that Africa’s premier Brand Building nation, South Africa continues to inspire with the successes and pace that MTN, Africa’s most valuable global brand, is setting for peer brands and businesses,” Ikalafeng said.
MTN is the only African brand to be listed in the BrandFinance Global 500.
“With a value of R43.1 billion and a AAAbrand rating, MTN maintains its position at the top of the table,” said BrandFinance MD, Ollie Schmitz.
South Africa’s biggest mobile operator and rival to top-dog, MTN, Vodacom placed second with a brand value of R19.386 billion.
South African banking institutions are well-represented in the top 10 list, with Standard Bank (4th), Absa (5th), Nedbank (6th) and FNB (8th) all featuring.
Capitec increased its brand value by 42%, and moved up seven spaces to 33rd, overall – the biggest change in brand value over the past year.
Other telecoms and tech players in the top 50 include MultiChoice (16th), Telkom (18th), Media24 (22nd) and Altech (40th).
Top 10 South African brands
A glimpse at global
In terms of global brands, Apple maintained the top position with a brand value of US$87.304 billion, though rival, Samsung, climbed 4 spaces to second position with a brand value of US$58.771 billion.
Samsung’s climb to second pushed former number two, Google, to third position, with US$52.132 billion brand value.
Top 10 global brands
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