Tech companies again dominate Interbrand\u2019s list of most valuable brands in 2015, led by electronics giant, Apple, with a brand value of US$170 billion, up an astonishing 43%, from US$119 billion in 2014.<\/p>\n
The top 10 list is relatively unchanged from 2014, with only Mercedes-Benz slipping down to 12th, behind major rival BMW, and making way for online retailer, Amazon.<\/p>\n
Technology and automotive brands dominate this year\u2019s ranking, holding a combined 28 positions. Technology brands, in particular, dominate\u2014collectively making up more than a third (33.6%) of the total value of all 100 brands.<\/p>\n
Four tech companies feature in the top 10, and nine in the top 20. Social networking company Facebook, continues its March up the list, up 54%, to a bran value of US$22 billion, putting it at 23rd, from 29th in 2014.<\/p>\n
Apple displaced Coca Cola as the world\u2019s most valuable brand in 2013, while Google \u2013 the world\u2019s second most valuable brand \u2013 also remained in place.<\/p>\n
Five new brands entered this year\u2019s ranking: Lego (82), PayPal (97), MINI (98), Mo\u00ebt & Chandon (99), and Lenovo (100).<\/p>\n
Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (88), which entered the ranking in 2014.<\/p>\n
#<\/strong><\/td>\n| Brand<\/strong><\/td>\n | Value<\/strong><\/td>\n | Change<\/strong><\/td>\n<\/tr>\n | 1<\/td>\n | Apple<\/td>\n | $170.2 billion<\/td>\n | +43%<\/td>\n<\/tr>\n | 2<\/td>\n | Google<\/td>\n | $120.3 billion<\/td>\n | + 12%<\/td>\n<\/tr>\n | 3<\/td>\n | Coca Cola<\/td>\n | $78.4 billion<\/td>\n | -4%<\/td>\n<\/tr>\n | 4<\/td>\n | Microsoft<\/td>\n | $67.7 billion<\/td>\n | + 11%<\/td>\n<\/tr>\n | 5<\/td>\n | IBM<\/td>\n | $65 billion<\/td>\n | +65%<\/td>\n<\/tr>\n | 6<\/td>\n | Toyota<\/td>\n | $49 billion<\/td>\n | +16%<\/td>\n<\/tr>\n | 7<\/td>\n | Samsung<\/td>\n | $45.3 billion<\/td>\n | 0%<\/td>\n<\/tr>\n | 8<\/td>\n | GE<\/td>\n | $42.3 billion<\/td>\n | -7%<\/td>\n<\/tr>\n | 9<\/td>\n | McDonald\u2019s<\/td>\n | $39.8 billion<\/td>\n | -6%<\/td>\n<\/tr>\n | 10<\/td>\n | Amazon<\/td>\n | $38 billion<\/td>\n | +29%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n | Top Risers<\/strong><\/p>\n New Entrants<\/strong><\/p>\n Interbrand determines its ranking by looking at three components in its valuations: an analysis of the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand\u2019s competitive strength.<\/p>\n The group also draws on data from Thomson Reuters, company annual reports, Datamonitor and Twitter, on top of its own desk research and \u201cexpert panel assessment\u201d.<\/p>\n The full listing can be found on Interbrand\u2019s dedicated site<\/a>.<\/p>\n South Africa\u2019s best and worst bank brands<\/a><\/strong><\/p>\n South Africa\u2019s most valuable brands<\/a><\/strong><\/p>\n |