{"id":101582,"date":"2015-10-19T13:01:19","date_gmt":"2015-10-19T11:01:19","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=101582"},"modified":"2015-10-19T13:01:19","modified_gmt":"2015-10-19T11:01:19","slug":"how-much-money-south-africans-spend-on-their-mobile-phones","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/101582\/how-much-money-south-africans-spend-on-their-mobile-phones\/","title":{"rendered":"How much money South Africans spend on their mobile phones"},"content":{"rendered":"<p>A new report finds that smartphone penetration in South Africa continues to grow rapidly, and is forecast to reach more than 83% of the population by 2019, having surpassed 50% in 2015.<\/p>\n<p>BMI-TechKnowledge\u2019s survey\u00a0 SA Consumer Digital Lifestyle Research Programme (DLP), questioned 1,500 people.<\/p>\n<p>When asked what handset they would chose in the future, nearly a third of the respondents interviewed in metropolitan areas selected Samsung.<\/p>\n<p><strong>Choice of handsets in the future<\/strong><\/p>\n<p><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/10\/Top-smartphones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-101586\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/10\/Top-smartphones.jpg\" alt=\"Top smartphones\" width=\"600\" height=\"429\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/10\/Top-smartphones.jpg 792w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/10\/Top-smartphones-300x214.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>The report said that Cell C and Telkom Mobile have both taken market share from Vodacom and MTN in the metros.<\/p>\n<p>BMI-T\u2019s Digital Lifestyle Measure (DLM) classifies consumers into four groups &#8211; DLM1 (Low-Tech), DLM2 (Less-Tech), DLM2 (More-Tech) and DLM4 (High-Tech) based on the extent of their digital lifestyles.<\/p>\n<p>The average monthly spend on a cellphone for voice and data is R210 per month (pm), with DLM1s spending R148 pm and DLM4s spending R449 pm.<\/p>\n<p>If price were not an issue, 35% of respondents said they would consider a \u2018phablet\u2019, with the higher the DLM the more likely respondents would be to consider it.<\/p>\n<div id=\"polls-366\" class=\"wp-polls\">\n\t<form id=\"polls_form_366\" class=\"wp-polls-form\" action=\"\/news\/index.php\" method=\"post\">\n\t\t<p style=\"display: none;\"><input type=\"hidden\" id=\"poll_366_nonce\" name=\"wp-polls-nonce\" value=\"98e2ec8530\" \/><\/p>\n\t\t<p style=\"display: none;\"><input type=\"hidden\" name=\"poll_id\" value=\"366\" \/><\/p>\n\t\t<p><strong>How much do you spend on mobile voice and data a month?<\/strong><\/p><div id=\"polls-366-ans\" class=\"wp-polls-ans\"><ul class=\"wp-polls-ul\">\n\t\t<li><input type=\"radio\" id=\"poll-answer-1126\" name=\"poll_366\" value=\"1126\" \/> <label for=\"poll-answer-1126\">Less than R150<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-1128\" name=\"poll_366\" value=\"1128\" \/> <label for=\"poll-answer-1128\">R150 to R250<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-1130\" name=\"poll_366\" value=\"1130\" \/> <label for=\"poll-answer-1130\">R250 to R400<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-1132\" name=\"poll_366\" value=\"1132\" \/> <label for=\"poll-answer-1132\">R400 to R550<\/label><\/li>\n\t\t<li><input type=\"radio\" id=\"poll-answer-1134\" name=\"poll_366\" value=\"1134\" \/> <label for=\"poll-answer-1134\">More than R550<\/label><\/li>\n\t\t<\/ul><p><input type=\"button\" name=\"vote\" value=\"   Vote   \" class=\"Buttons\" onclick=\"poll_vote(366);\" \/><\/p><p><a class=\"poll-results\" href=\"#ViewPollResults\" onclick=\"poll_result(366); return false;\" title=\"View Results Of This Poll\">View results<\/a><\/p><\/div>\n\t<\/form>\n<\/div>\n<div id=\"polls-366-loading\" class=\"wp-polls-loading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/plugins\/wp-polls\/images\/loading.gif\" width=\"16\" height=\"16\" alt=\"Loading ...\" title=\"Loading ...\" class=\"wp-polls-image\" \/>&nbsp;Loading ...<\/div>\n\n<h3 class=\"my-4\">More on South Africa<\/h3>\n<p><strong>MTN still losing subscribers in South Africa<\/strong><\/p>\n<p><strong>South Africa\u2019s biggest entertainment markets<\/strong><\/p>\n<p><strong>Smartphones to drive Internet use in SA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report finds that smartphone penetration in South Africa continues to grow rapidly, and is forecast to reach more than 83% of the population by 2019, having surpassed 50% in 2015.<\/p>\n","protected":false},"author":10,"featured_media":48250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[42,26,28,1075,27],"class_list":["post-101582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-cell-c","tag-headline","tag-mtn","tag-telkom-mobile","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/101582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=101582"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/101582\/revisions"}],"predecessor-version":[{"id":101590,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/101582\/revisions\/101590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/48250"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=101582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=101582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=101582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}