{"id":10294,"date":"2012-04-19T01:46:56","date_gmt":"2012-04-18T23:46:56","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=10294"},"modified":"2012-04-19T12:59:12","modified_gmt":"2012-04-19T10:59:12","slug":"spotify-partners-with-coca-cola-in-online-music-deal","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/10294\/spotify-partners-with-coca-cola-in-online-music-deal\/","title":{"rendered":"Spotify partners with Coca Cola in online music deal"},"content":{"rendered":"

Spotify<\/a> and soda superstar Coca-Cola<\/a> on Wednesday joined forces in a move that promises to put a global spotlight on the Internet music darling.<\/p>\n

The companies announced they will combine Coca-Cola Company’s reach and brand appeal with Spotify’s online music platform.<\/p>\n

“This is not an advertising deal,” said Coca-Cola head of global sports and entertainment marketing Emmanuel Seuge<\/a> said during a press event in New York City.<\/p>\n

“The way we engage with our consumers has to go way beyond the logo.”<\/p>\n

Spotify will provide the technology to power Coca-Cola Music offerings and be integrated into the global beverage company’s Facebook<\/a> pages.<\/p>\n

“Coca-Cola is the most recognized and respected brand in the world and we are proud to be their music partner,” said Spotify founder and chief executive Daniel Ek<\/a>.<\/p>\n

“Spotify and Coca-Cola both believe that music, technology and creativity can connect people around the globe.”<\/p>\n

Coca-Cola boasted that using music to connect with young customers has been a big part of the company’s 126-year history, dating back to branded sheet music in the late 19th Century and sponsoring on-air shows when radio ruled.<\/p>\n

The partnership will include Coca-Cola software applications that tap into the Spotify platform. The first new “app” will be unveiled for the 2012 Olympics in London, according to Coca-Cola.<\/p>\n

Spotify, which was launched in Ek’s native Sweden in 2008, boasts a library of 15 million tracks and is adding about 20,000 a day.<\/p>\n

The music streaming service is available in a dozen countries in Europe and launched in the United States in July.<\/p>\n

Spotify touts having more than 10 million active users and 2.5 million paying subscribers.<\/p>\n

Spotify offers three services: a free, ad-supported streaming service, an ad-free $4.99 a month plan for computer listening, and a $9.99 a month plan allowing subscribers to download as many songs as they want to a mobile phone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify and soda superstar Coca-Cola on Wednesday joined forces in a move that promises to put a global spotlight on the Internet music darling.<\/p>\n","protected":false},"author":6,"featured_media":10298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[25,1814,671,2438,2437],"class_list":["post-10294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-coca-cola","tag-online","tag-online-music","tag-spotify"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/10294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=10294"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/10294\/revisions"}],"predecessor-version":[{"id":10300,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/10294\/revisions\/10300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/10298"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=10294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=10294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=10294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}