{"id":104249,"date":"2015-11-17T10:19:29","date_gmt":"2015-11-17T08:19:29","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=104249"},"modified":"2015-11-17T10:25:07","modified_gmt":"2015-11-17T08:25:07","slug":"sa-mobile-market-share-vodacom-vs-mtn-vs-cell-c-vs-telkom","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/104249\/sa-mobile-market-share-vodacom-vs-mtn-vs-cell-c-vs-telkom\/","title":{"rendered":"SA mobile market share: Vodacom vs MTN vs Cell C vs Telkom"},"content":{"rendered":"

Telkom is currently conducting due diligence on Cell C , as part of a possible acquisition of the operator, thereby cutting the number players in the market to three.<\/p>\n

Should such an acquisition go through, the new mobile entity would be in a position to challenge heavyweights, MTN and Vodacom.<\/p>\n

Telkom reported just shy of 2.3 million subscribers in interim results on Monday, while Cell C in September boasted 22 million subscribers, translating to a combined total of more than 24 million users.<\/p>\n

Vodacom reported earlier in November that it had increased its subscriber base to 33.7 million customers in South Africa, while MTN also recently noted a rise in subscriber numbers to 29.1 million.<\/p>\n

South Africa is also host to a number of MVNOs, with the likes of Virgin Mobile, Mr Price Mobile, me&you Mobile and FNB Connect competing for a slice of the pie.<\/p>\n

Virgin Mobile, which has had the longest haul in the country as an MVNO, is targeting 1 million customers in the country, but has hovered around the 500,000 mark for a long time.<\/p>\n

According to reports, the other MVNOs aren’t faring much better, with me&you sitting at 6,000 customers, with 25,000 set as a goal for the end of 2016 – and FNB Connect currently at 100,000 customers.<\/p>\n

It’s worth noting that all of South Africa’s MVNOs run off of Cell C’s network, so it would be fair to count the optimistic estimate\u00a0of 650,000 MVNO subscribers as Cell C users.<\/p>\n

\"Converged<\/a>

Converged market share<\/p><\/div>\n

Current subscriber numbers: Vodacom vs MTN vs Cell C vs Telkom<\/h3>\n

Taking the latest reported subscriber numbers into account, South Africa has about 87.7 million mobile connections – a SIM penetration of around 162%.<\/p>\n

This is how the current mobile landscape looks in South Africa:<\/p>\n

\"South<\/a>

South African subscriber numbers at November 2015<\/p><\/div>\n

\"South<\/a>

South African subscriber market share at November 2015<\/p><\/div>\n

Cell C is the biggest winner, having grown substantially over the past four years.<\/p>\n

In terms of reported subscribers, Vodacom has seen its overall market share decline, despite growing its user base.<\/p>\n

In 2011, Vodacom controlled 51% of the market – which has since declined to 38.4%.<\/p>\n

MTN has had a difficult time in South Africa – only recently picking up its numbers in the country – after seeing successive drops in user numbers over much of 2014.<\/p>\n

\"South<\/a>

South African subscriber market share 2011 – 2015<\/p><\/div>\n

More on mobile<\/h3>\n

Telkom update on Cell C acquisition<\/a><\/strong><\/p>\n

MTN gets Nigeria lifeline<\/a><\/strong><\/p>\n

MTN vs Vodacom share price in 2015<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Telkom is currently conducting due diligence on Cell C in interest of acquiring the operator – if a deal is struck, the new mobile entity could be big enough take on heavyweights, MTN and Vodacom.<\/p>\n","protected":false},"author":10,"featured_media":57621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[42,26,189,28,65,27],"class_list":["post-104249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-cell-c","tag-headline","tag-mobile-2","tag-mtn","tag-telkom","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/104249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=104249"}],"version-history":[{"count":13,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/104249\/revisions"}],"predecessor-version":[{"id":104383,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/104249\/revisions\/104383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/57621"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=104249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=104249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=104249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}