{"id":104925,"date":"2015-11-23T13:42:53","date_gmt":"2015-11-23T11:42:53","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=104925"},"modified":"2015-11-23T13:42:53","modified_gmt":"2015-11-23T11:42:53","slug":"these-are-the-21-brands-that-young-south-africans-like-the-most","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/104925\/these-are-the-21-brands-that-young-south-africans-like-the-most\/","title":{"rendered":"These are the 21 brands that young South Africans like the most"},"content":{"rendered":"

South Africa’s youth have voted for their favourite 21 brands, revealing a mix between banking, retail, and the mobile phones they like the most – or more accurately, can afford.<\/p>\n

Market research company, Ask Afrika Group, revealed Nokia as the winner of its Youth Brands Awards, which measures which brands are used loyally among people aged 15-34, irrespective of background and living standard.<\/p>\n

Food retailer Shoprite was second overall, followed by affordable fashion retailer Mr Price, and Edgars.<\/p>\n

In the 2015 edition of the survey, 21 Youth Brands were identified, followed by winners across 72 product categories.<\/p>\n

The Ask Afrika Youth Brands survey interviewed a sample of 8,374 youth consumers and the survey represents the views of 11,952,000 youth living in South Africa.<\/p>\n

“In the South African market, the changing traditional family structure has elevated the youth\u2019s influence in purchasing decisions. Understanding what makes them tick is vital,” said Maria Petousis, TGI Director at Ask Afrika.<\/p>\n

Top 21 brands among South Africa’s youth:<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nBrand<\/strong><\/td>\nSector<\/strong><\/td>\n<\/tr>\n
1<\/td>\nNokia<\/td>\nMobile phone<\/td>\n<\/tr>\n
2<\/td>\nShoprite<\/td>\nFood retail<\/td>\n<\/tr>\n
3<\/td>\nMr Price<\/td>\nClothing female<\/td>\n<\/tr>\n
4<\/td>\nEdgars<\/td>\nClothing female<\/td>\n<\/tr>\n
5<\/td>\nKoo<\/td>\nTinned food<\/td>\n<\/tr>\n
6<\/td>\nCoca-cola<\/td>\nDrinks<\/td>\n<\/tr>\n
7<\/td>\nCheckers<\/td>\nFood retail<\/td>\n<\/tr>\n
8<\/td>\nSamsung<\/td>\nMobile phone<\/td>\n<\/tr>\n
9<\/td>\nPick N Pay<\/td>\nFood retail<\/td>\n<\/tr>\n
10<\/td>\nSpar<\/td>\nFood retail<\/td>\n<\/tr>\n
11<\/td>\nEdgars<\/td>\nClothing male<\/td>\n<\/tr>\n
12<\/td>\nBlack Cat<\/td>\nSpreads<\/td>\n<\/tr>\n
13<\/td>\nLucky Star<\/td>\nTinned food<\/td>\n<\/tr>\n
14<\/td>\nAbsa<\/td>\nBanking<\/td>\n<\/tr>\n
15<\/td>\nSimba<\/td>\nSalty snacks<\/td>\n<\/tr>\n
16<\/td>\nAll Gold<\/td>\nJams<\/td>\n<\/tr>\n
17<\/td>\nMr Price<\/td>\nClothing male<\/td>\n<\/tr>\n
18<\/td>\nCapitec<\/td>\nBanking<\/td>\n<\/tr>\n
19<\/td>\nSABC1<\/td>\nTV channel<\/td>\n<\/tr>\n
20<\/td>\nLays<\/td>\nSalty snacks<\/td>\n<\/tr>\n
21<\/td>\nBlackBerry<\/td>\nMobile phone<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

More on brands in SA<\/h3>\n

The most popular brands in South Africa<\/a><\/strong><\/p>\n

South Africa\u2019s best rated call centres<\/strong><\/a><\/p>\n

South Africa\u2019s favourite brands<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

South Africa’s youth have voted for their favourite 21 brands, revealing a mix between banking, retail, and the mobile phones they like the most – or more accurately, can afford.<\/p>\n","protected":false},"author":10,"featured_media":11124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10825,26],"class_list":["post-104925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-ask-afrika-group","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/104925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=104925"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/104925\/revisions"}],"predecessor-version":[{"id":104935,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/104925\/revisions\/104935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/11124"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=104925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=104925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=104925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}