{"id":106843,"date":"2015-12-27T19:30:11","date_gmt":"2015-12-27T17:30:11","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=106843"},"modified":"2015-12-26T08:16:45","modified_gmt":"2015-12-26T06:16:45","slug":"the-most-memorable-logos-in-the-world","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/106843\/the-most-memorable-logos-in-the-world\/","title":{"rendered":"The most memorable logos in the world"},"content":{"rendered":"

A new study by design firm Siegel+Gale has revealed which global brand logos are the most recognisable – and why.<\/p>\n

According to the firm, the key to a memorable logo design isn’t always as simple as brand power, but also has a lot to do with the type of logo treatment.<\/p>\n

The study looked at more than 100 logos of the world’s top brands.<\/p>\n

While many of the top logos had big brands (and big marketing budgets), many logos from companies on the same level were more forgettable and bland.<\/p>\n

Respondents in the study said that the most memorable logos were simple and organic, or had their own custom look.<\/p>\n

An example of an organic logo is the BP logo – while the custom woodmark logo is along the lines of Instagram’s logo.<\/p>\n

On the other hand, unfamiliar brands were boring and described as “tacky” and “pretentious”.<\/p>\n

The 10 most memorable logos in the world<\/strong><\/p>\n

Nike – 16.0%<\/strong><\/p>\n

\"Nike\"<\/p>\n

Apple – 15.6%<\/strong><\/p>\n

\"Apple\"<\/p>\n

Mcdonald’s – 11.1%<\/strong><\/p>\n

\"McDonalds\"<\/p>\n

Coca-Cola – 9.7%<\/strong><\/p>\n

\"Coca<\/p>\n

Google – 2.9%<\/strong><\/p>\n

\"Google\"<\/p>\n

Microsoft – 1.9%<\/strong><\/p>\n

\"Microsoft\"<\/p>\n

Pepsi – 1.5%<\/strong><\/p>\n

\"Pepsi\"<\/p>\n

Amazon – 1.4%<\/strong><\/p>\n

\"Amazon\"<\/p>\n

Target – 1.3%<\/strong><\/p>\n

\"Target\"<\/p>\n

Adidas -1.2%<\/strong><\/p>\n

\"Adidas\"<\/p>\n

The most memorable logos were determined by asking respondents to recall the logos they remembered the best.<\/p>\n

To determined the best type of logo, they were asked to select their top three logos from a set, and then explain which qualities they found most appealing.<\/p>\n

“Respondents described the logos they found most memorable to be Simple. The other descriptors of a memorable logo were: Everywhere, Design, Name, Shape and Colors. However, Simple significantly outweighed the others,” the firm said.<\/p>\n

Consumers were also more likely to ascribe a logo they recognize with positive attributes, such as “trusted”, “respected”, “reliable”, “premium” and “powerful”.<\/p>\n

More on logos<\/h3>\n

Quiz: How well do you really know big company logos in SA<\/a><\/strong><\/p>\n

Google has a new logo<\/a><\/strong><\/p>\n

Quiz: Can you identify these South African logos?<\/a><\/strong><\/p>\n

Quiz: Can you guess the SA company just by looking at these colours?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A new study by design firm Siegel+Gale has revealed which global brand logos are the most recognisable – and why.<\/p>\n","protected":false},"author":10,"featured_media":100252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[26,10887],"class_list":["post-106843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-headline","tag-logos"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/106843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=106843"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/106843\/revisions"}],"predecessor-version":[{"id":106875,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/106843\/revisions\/106875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/100252"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=106843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=106843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=106843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}