{"id":110057,"date":"2016-01-26T10:26:37","date_gmt":"2016-01-26T08:26:37","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=110057"},"modified":"2016-01-26T12:31:33","modified_gmt":"2016-01-26T10:31:33","slug":"friendsreunited-closes-down","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/110057\/friendsreunited-closes-down\/","title":{"rendered":"FriendsReunited closes down"},"content":{"rendered":"<p>Social networking site <a href=\"http:\/\/www.friendsreunited.com\/\" target=\"_blank\">FriendsReunited<\/a>, used as a tool for people to find their old friends from their school days, has closed its doors after 15 years.<\/p>\n<p>The site was launched in 2000, by British husband and wife Steve and Julie Pankhurst, along with friend, Jason Porter.<\/p>\n<p>The site grew to be one of the largest in the UK, and in 2005, the founders sold the website to ITV for \u00a3175 million.<\/p>\n<p>&#8220;In 2005 we sold the site and moved on. We watched from a distance whilst other sites came and went but for some, social networking became ingrained in our life and is here to stay,&#8221; said Steve Pankhurst.<\/p>\n<p>&#8220;During that time FriendsReunited declined. Despite efforts to reverse this trend it couldn\u2018t compete with the giant services like Facebook.&#8221;<\/p>\n<p>In 2009, the social media site was sold on to Scotland based publishers DC Thomson, for \u00a325 million.<\/p>\n<p>DC Thomson recruited Pankhurst &#8216;to see if I wanted to take it back and try some new projects with it&#8217;.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/01\/friends-reunited_1781120b.jpg\" rel=\"attachment wp-att-110059\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-110059\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/01\/friends-reunited_1781120b.jpg\" alt=\"friends-reunited_1781120b\" width=\"599\" height=\"375\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/01\/friends-reunited_1781120b.jpg 620w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/01\/friends-reunited_1781120b-300x188.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p>&#8220;It was evident that putting the site back to be more like its original form was not a service people would get excited about using again. The site is still used by a handful of members however it has become clear that the site is no longer really used for the purpose it was built for. For the site to continue it needs a complete re-write and this is just not viable,&#8221; he said.<\/p>\n<p>A decision was therefore taken to close the service down, which will commence in the next month.<\/p>\n<p>FriendsReunited said that it will provide a link to allow members to login and download their photos. &#8220;You will be receiving an email in the coming months with further information on this.&#8221;<\/p>\n<p>Pankhurst said that while FriendsReunited is closing, he has decided to launch a new service called Liife &#8211; &#8216;Turning moments into memories&#8217;.<\/p>\n<p>Liife claims to be &#8216;a new way for you to tell the story of your life through the important moments you experienced and the friends you shared them with&#8217;.<\/p>\n<h3 class=\"my-4\">More on social media<\/h3>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/internet\/89438\/how-people-use-twitter-in-south-africa\/\" target=\"_blank\">How people use Twitter in South Africa<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/mobile\/102046\/mxit-took-too-long-to-react-jordaan\/\" target=\"_blank\">Mxit took too long to react: Jordaan<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/mobile\/102034\/mxit-is-shutting-down\/\" target=\"_blank\">Mxit is shutting down<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social networking site FriendsReunited, used as a tool for people to find their old friends from their school days, has closed its doors after 15 years.<\/p>\n","protected":false},"author":10,"featured_media":28513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,11047],"class_list":["post-110057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-friendsreunited"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/110057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=110057"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/110057\/revisions"}],"predecessor-version":[{"id":110067,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/110057\/revisions\/110067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/28513"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=110057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=110057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=110057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}