MTN has fallen spectacularly out of an annual list of\u00a0 top 500 most valuable global brands as published by brand evaluation firm, Brand Finance.<\/p>\n
Africa’s biggest mobile operator is currently embroiled<\/a> in a multi-billion dollar lawsuit in Nigeria, which has wiped billions off its market valuation.<\/p>\n Brand Finance, a brand valuation and strategy consultancy, analyzed brands by examining marketing investment, the goodwill of customers, staff and other stakeholders, and the impact on business performance.<\/p>\n In 2015, MTN was the only South African based company to feature on the list – 302nd – although it was ranked 240th in 2014.<\/p>\n MTN brand value in US dollars slipped to $4.672 million with a brand rating of AA+, from $5.381 million and a brand rating of AAA- in 2015.<\/p>\n MTN fell to 38th in the telecoms sector globally, from 26th in 2014, but retained its ranking as the best brand in Africa.<\/p>\n In 2016 however, MTN does not feature at all, having seen its share price nearly halved over the past 15 months to R126.79, and a market cap of R235 billion.<\/p>\n Despite slowing sales, Apple is the world\u2019s most valuable brand, up 14% to US$145.9 billion.<\/p>\n Tech companies dominated the top five positions on the list in terms of value: Apple, Google, Samsung, and Microsoft.<\/p>\n Disney was rated as the world\u2019s most powerful brand, thanks to Star Wars\u2019 record – breaking success.<\/p>\n The world’s top five most powerful brands included: Walt Disney, Lego, L’Oreal PWC, and McKinsey.<\/p>\n The full list can be found here<\/a><\/p>\n SA company among best 500 brands in the world<\/a><\/strong><\/p>\nMore on brands<\/h3>\n