{"id":11388,"date":"2012-05-03T00:55:12","date_gmt":"2012-05-02T22:55:12","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=11388"},"modified":"2012-05-03T11:09:58","modified_gmt":"2012-05-03T09:09:58","slug":"ibm-to-buy-software-company-tealeaf","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/software\/11388\/ibm-to-buy-software-company-tealeaf\/","title":{"rendered":"IBM to buy software company, Tealeaf"},"content":{"rendered":"

IBM<\/a> said it had agreed to buy privately held Tealeaf Technology<\/a>, a maker of software that helps companies analyze and react faster to customer behavior.<\/p>\n

The companies did not disclose financial details for the deal, which is expected to close in the second quarter of this year.<\/p>\n

An IBM spokesman said the company hopes to address company marketing officers with Tealeaf’s software and as a result open up new revenue streams.<\/p>\n

Tealeaf, which was founded in 1999 and is an independent spin-off of SAP<\/a>, offers software that improves websites and will be integrated into IBM’s software business, IBM said on Wednesday.<\/p>\n

For example, IBM said, using Tealeaf software, an online retailer can identify weaknesses in a recent mobile marketing campaign by spotting instances and replaying scenarios that triggered customer sessions to end prematurely.<\/p>\n

Based on the findings, the customer’s experience can be improved by changing the site design or make it easier to use and in return rekindle consumer interest, IBM said.<\/p>\n

Tealeaf is the third acquisition IBM has made to expand what it calls smarter commerce in the past year. It has made six purchases in that area since 2010.<\/p>\n

IBM has said that smarter commerce, which is focused on online analytics and automation to help companies tap into consumer behavior and trends, this year has a market value of $20 billion in software alone.<\/p>\n

IBM has invested more than $3 billion in building its smarter commerce initiative, it said.<\/p>\n","protected":false},"excerpt":{"rendered":"

IBM said it had agreed to buy privately held Tealeaf Technology, a maker of software that helps companies analyze and react faster to customer behavior.<\/p>\n","protected":false},"author":7,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[25,753,10327,2627],"class_list":["post-11388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-active","tag-ibm","tag-software","tag-tealeaf"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/11388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=11388"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/11388\/revisions"}],"predecessor-version":[{"id":11433,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/11388\/revisions\/11433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=11388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=11388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=11388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}