MTN says it has appointed Larry Annetts to the position of chief consumer officer as part of an ongoing quest to improve service quality.<\/p>\n
Annetts\u2019 role will include consumer marketing, he will also be responsible for overseeing all activities related to the sales and marketing division, the mobile operator said.<\/p>\n
“He will also be expected to maintain a focus on innovation and efficiency and drive a holistic approach to deliver segmented propositions to the consumer whilst supporting other revenue streams within MTN SA,” the company said in a statement.<\/p>\n
Annetts has been at MTN Group since 1995. He served in a number of roles including serving as chief marketing officer of MTN Nigeria and chief marketing and strategy officer at MTN Irancell.<\/p>\n
“In his previous role in South Africa, he introduced a range of exciting first to market voice and data propositions including the popular MTN WOW,” MTN said.<\/p>\n
In the financial year ended 31 December 2015, MTN SA grew data revenue by 37.2%, and the prepaid segment increased by 12.3% to 25.3 million on the back of attractive voice and data offerings.<\/p>\n
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