{"id":116770,"date":"2016-03-15T10:38:39","date_gmt":"2016-03-15T08:38:39","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=116770"},"modified":"2016-03-15T10:46:58","modified_gmt":"2016-03-15T08:46:58","slug":"amazon-wants-you-to-pay-with-a-selfie","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/116770\/amazon-wants-you-to-pay-with-a-selfie\/","title":{"rendered":"Amazon wants you to pay with a selfie"},"content":{"rendered":"<p>US online retail giant Amazon has reportedly filed a patent application which would enable customers to pay for its merchandise by taking a selfie.<\/p>\n<p>According to the &#8220;selfie pay&#8221; patent application, Amazon said that the technology would improve customer security and is safer than facial recognition software.<\/p>\n<p>It argued that the latter software &#8220;can often be spoofed by holding a picture of the user in front of the camera, as the resulting two-dimensional image can look substantially the same whether taken of the user or a picture of the user&#8221;.<\/p>\n<p>&#8220;While many conventional approaches rely on password entry for user authentication, these passwords can be stolen or discovered by other persons who can impersonate the user for any of a variety of tasks,&#8221; Amazon&#8217;s application said.<\/p>\n<p>&#8220;Further, the entry of these passwords on portable devices is not user friendly in many cases, as the small touchscreen or keyboard elements can be difficult to accurately select using a relatively large human finger, and can require the user to turn away from friends or co-workers when entering a password, which can be awkward or embarrassing in many situations.&#8221;<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/AmazonSelfie.png\" rel=\"attachment wp-att-116772\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116772\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/AmazonSelfie.png\" alt=\"AmazonSelfie\" width=\"406\" height=\"480\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/AmazonSelfie.png 406w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/AmazonSelfie-254x300.png 254w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><\/a><br \/>\nAccording to <a href=\"http:\/\/news.sky.com\/story\/1659822\/amazon-files-patent-for-paying-with-a-selfie\" target=\"_blank\">Sky News<\/a>, the application was filed last October, but was only published recently.<\/p>\n<p>It noted that <a href=\"http:\/\/newsroom.mastercard.com\/videos\/replacing-passwords-with-selfies\/\" target=\"_blank\">MasterCard<\/a> is already rolling out a selfie-based payment technology.<\/p>\n<p>The payment firm is piloting a project that would see 500 customers using images of their face instead of typing in their own personal passwords when paying using their smartphone.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Amazonpatent-e1458030177186.jpg\" rel=\"attachment wp-att-116774\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116774\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Amazonpatent-e1458030177186.jpg\" alt=\"Amazonpatent\" width=\"700\" height=\"394\" \/><\/a>A recent global study conducted by Moody&#8217;s Analytics, commissioned by Visa, found that increased use of electronic payment products, including credit, and prepaid cards added $296 billion to global GDP over a five-year period.<\/p>\n<p>The study found that electronic payment products also raised household consumption of goods and services by an average of 0.18% per year.<\/p>\n<p><strong>More on Amazon in SA<\/strong><\/p>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/general\/95647\/amazon-is-hiring-in-south-africa-with-new-offices-in-joburg\/\" target=\"_blank\">Amazon is hiring in South Africa with new offices in Joburg<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/internet\/23899\/amazon-outlines-career-opportunities-in-cape-town\/\">Amazon outlines career opportunities in Cape Town<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/businesstech.co.za\/news\/mobile\/35996\/amazon-appstore-coming-to-sa\/\">Amazon Appstore coming to SA<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>US online retail giant Amazon has reportedly filed a patent application which would enable customers to pay for its merchandise by taking a selfie.<\/p>\n","protected":false},"author":10,"featured_media":95651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[657,26],"class_list":["post-116770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-amazon","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/116770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=116770"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/116770\/revisions"}],"predecessor-version":[{"id":116792,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/116770\/revisions\/116792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/95651"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=116770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=116770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=116770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}