{"id":118182,"date":"2016-03-29T11:26:08","date_gmt":"2016-03-29T09:26:08","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=118182"},"modified":"2016-03-29T11:31:05","modified_gmt":"2016-03-29T09:31:05","slug":"most-popular-mobile-phones-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/118182\/most-popular-mobile-phones-in-south-africa\/","title":{"rendered":"Most popular mobile phones in South Africa"},"content":{"rendered":"<p>Effective Measure\u00a0and\u00a0the IAB South Africa have released their latest report on South Africa\u2019s\u00a0smartphone market.<\/p>\n<p>The report showed that South Africans\u2019 smartphone maker of choice is Samsung, with 41% market share.<\/p>\n<p>Samsung continued its reign over BlackBerry, which slipped\u00a0to 13%, with\u00a0Apple taking third position at 6%.<\/p>\n<p>As smartphone and feature phone usage increases beyond personal use and into business environments, time spent on devices is also increasing.<\/p>\n<p>32% of respondents spend more than 3 hours a day on their mobile device, and 19% spend more than 5 hours.<\/p>\n<p>39% of respondents admit to using their phone to access the Internet while in the bathroom, and 12% while driving.<\/p>\n<p>Other insights from the report include:<\/p>\n<ul>\n<li>84% of respondents have accessed the Internet on their device in the last 24 hours.<\/li>\n<li>Location-based searches are prevalent, with 89% making location-based searches and 37% saying they almost always do.<\/li>\n<li>83% of respondents access the Internet on their device while watching TV.<\/li>\n<li>The main reasons for clicking on mobile ads are relevance and trust\/safety of the brand.<\/li>\n<\/ul>\n<p>The charts below show the findings of the\u00a0South African Mobile Report.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-newsize wp-image-118186\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Smartphone-brands.jpg\" alt=\"Smartphone brands\" width=\"630\" height=\"420\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Smartphone-brands.jpg 630w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Smartphone-brands-300x200.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118184\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Average-time-spend-on-mobile-device.jpg\" alt=\"Average time spend on mobile device\" width=\"630\" height=\"420\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Average-time-spend-on-mobile-device.jpg 630w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2016\/03\/Average-time-spend-on-mobile-device-300x200.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h3 class=\"my-4\">Samsung dominates sales<\/h3>\n<p>According to data from the International Data Corporation (IDC), Samsung dominated South African smartphone sales in the last three months of 2015 with a 53% unit share.<\/p>\n<p>The growth came despite a weakening rand that did not deter consumers from buying smartphones. Sales of smartphones in South Africa grew 11% in volume and 22% in value on a year on year basis, said the IDC.<\/p>\n<p>\u201cThe biggest growth comes from the mid-range smartphone class with more than 100% growth for both volume and value,&#8221;\u00a0Teboho Leshage, senior research analyst at IDC South Africa, told Fin24.<\/p>\n<p>&#8220;The total market growth in Q4 2015 was along the expectations and the seasonality as Q4 is a festive season in South Africa and people opt to buy their kids and family smartphones as gifts,\u201d Leshage said.<\/p>\n<p>Meanwhile, Apple made a showing in second place because of the brand\u2019s high Average Sales Price (ASP) of $852 (R13,203), resulting in volume growth of 50%.<\/p>\n<p>\u201cThis growth can be attributed to the growth in the iPhone 6 Plus, which more than doubled its units from 2015 Q3. IDC has forecast steady growth rates for smartphones for the 2016 &#8211; 2020 forecast period, to be expected, volume growth rates are forecast to grow faster than the value growth rates,\u201d said Leshage.<\/p>\n<p>South Africans are still buying feature phones which made up 47% unit share, but only 4% value share because of low ASPs, said the IDC.<\/p>\n<p><em>(With <a href=\"http:\/\/www.fin24.com\/Tech\/Gadgets\/samsung-dominates-sa-smartphone-tablet-sales-20160329\" target=\"_blank\">Fin24<\/a>)<\/em><\/p>\n<h3 class=\"my-4\">More on mobile<\/h3>\n<p><strong><a title=\"Permalink to SA Government\u2019s annual mobile bill revealed\" href=\"http:\/\/businesstech.co.za\/news\/government\/115858\/sa-governments-annual-mobile-bill-revealed\/\" rel=\"bookmark\">SA Government\u2019s annual mobile bill revealed<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Mobile phone costs in South Africa vs the world\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/112659\/mobile-phone-costs-in-south-africa-vs-the-world\/\" rel=\"bookmark\">Mobile phone costs in South Africa vs the world<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Watch: Robbers make stealing a mobile phone look easy\" href=\"http:\/\/businesstech.co.za\/news\/general\/104463\/watch-robbers-make-stealing-a-mobile-phone-look-easy\/\" rel=\"bookmark\">Watch: Robbers make stealing a mobile phone look easy<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective Measure and the IAB South Africa have released their latest report on South Africa\u2019s smartphone market.<\/p>\n","protected":false},"author":31,"featured_media":31987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,189],"class_list":["post-118182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-headline","tag-mobile-2"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/118182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=118182"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/118182\/revisions"}],"predecessor-version":[{"id":118190,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/118182\/revisions\/118190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/31987"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=118182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=118182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=118182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}