{"id":118512,"date":"2016-03-31T19:15:41","date_gmt":"2016-03-31T17:15:41","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=118512"},"modified":"2016-03-31T17:04:49","modified_gmt":"2016-03-31T15:04:49","slug":"the-best-brands-in-south-africa-2016","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/118512\/the-best-brands-in-south-africa-2016\/","title":{"rendered":"The best brands in South Africa 2016"},"content":{"rendered":"

The South African Customer Satisfaction Index (SAcsi) has released its 2016 results showing which South African brands\u00a0have the best\u00a0overall quality, meet customer expectations and have the highest perceived value.<\/p>\n

South African customers of household goods and services were slightly more satisfied between 2015 and 2016\u00a0than in previous years across a number of industries, according to the index.<\/p>\n

Overall, the country received a customer satisfaction score of 76 out of 100 – a statistically significant recovery from the initial decline between 2013 and 2014.<\/p>\n

The top five brands for 2015\/16 include mostly brands from the restaurant industry, SAcsi said.<\/p>\n

Wimpy (83.6) is the top SAcsi scoring brand for 2015\/16 with Nando\u2019s (83.0) and Chicken Licken (83.0) a close second. KFC (82.9) and Apple (82.7) round off the top five.<\/p>\n

\"Wimpy\"

South Africa’s favourite brand<\/p><\/div>\n

Wimpy, Chicken Licken, Mugg & Bean and MTN recorded the biggest improvement over the past 12 months last year, SAcsi said.<\/p>\n

The brands which showed the biggest drop in customer satisfaction levels included Pick n Pay, Caltex, Checkers and Momentum Health, it said.<\/p>\n

The 2015\/16\u00a0national customer satisfaction index consolidates the results of research covering 21 industries and 118 brands measured during 2015 via a total sample of 51,000 respondents. <\/span><\/p>\n

The most improved<\/strong> industries since 2013 are:<\/p>\n