{"id":121167,"date":"2016-04-21T19:15:40","date_gmt":"2016-04-21T17:15:40","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=121167"},"modified":"2016-04-21T20:43:21","modified_gmt":"2016-04-21T18:43:21","slug":"coffee-prices-in-south-africa-starbucks-vs-the-rest","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/121167\/coffee-prices-in-south-africa-starbucks-vs-the-rest\/","title":{"rendered":"Coffee prices in South Africa: Starbucks vs the rest"},"content":{"rendered":"

Global coffee brand Starbucks has officially launched in South Africa with its first store opening in Rosebank on Thursday 21 April 2016.<\/p>\n

At a pre-opening event on Wednesday evening, Starbucks revealed its much anticipated pricing structure. Along with an array of coffees<\/a>, the stores will also serve pastries and cakes.<\/p>\n

Starbucks markets itself as a premium brand, serving ‘gourmet’ coffee and other food products. In line with this perception, many expected the group’s prices to be on the upper-end of the spectrum.<\/p>\n

However, Starbucks SA’s prices have come in at quite a competitive level, in many cases matching the competition in large (or ‘venti’) sized drinks. However, it is\u00a0priced above its competitors on the smaller portions.<\/p>\n

\"Starbucks<\/a><\/p>\n

The table below compares Starbucks South Africa’s coffee prices to those offered at other South African outlets.<\/p>\n

Starbucks pricing vs competitors<\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n
Company<\/strong><\/th>\nAmericano<\/strong><\/th>\nCaf\u00e9 Latte<\/strong><\/th>\nCappuccino<\/strong><\/th>\nEspresso
\n<\/strong><\/th>\n<\/tr>\n
Starbucks South Africa<\/strong><\/td>\nR22 –\u00a0R38<\/td>\nR27 – R33<\/td>\nR27 – R33<\/td>\nR17 – R20<\/td>\n<\/tr>\n
Vida e Caff\u00e8<\/strong><\/td>\n\u00a0–<\/td>\nR20 – R26<\/td>\nR20 – R26<\/td>\nR15 – R20<\/td>\n<\/tr>\n
Seattle Coffee
\n<\/strong><\/td>\n		R18 – R26<\/td>\nR21 – R29<\/td>\nR21 – R29<\/td>\nR16 – R18<\/td>\n<\/tr>\n
Mugg & Bean<\/strong><\/td>\nR21<\/td>\nR25<\/td>\nR20 – R26<\/td>\nR15<\/td>\n<\/tr>\n
Wimpy<\/strong><\/td>\n\u00a0–<\/td>\nR20<\/td>\nR19 – R25<\/td>\nR13 – R17<\/td>\n<\/tr>\n
Fego
\n<\/strong><\/td>\n		R21<\/td>\nR23<\/td>\nR21 – R33<\/td>\nR16 – R20<\/td>\n<\/tr>\n
Europa<\/strong><\/td>\nR20<\/td>\nR24<\/td>\nR21 – R25<\/td>\nR17 – R21<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Prices have been rounded up, where applicable.<\/p>\n<\/div>\n

The following graph shows hows Starbucks’ SA prices compare to the average price of all its competitors.<\/p>\n

\"Starbucks<\/a> \"Starbucks<\/a><\/p>\n

 <\/p>\n

More on Starbucks<\/h3>\n

Starbucks coffee prices for South Africa<\/a><\/strong><\/p>\n

How much money South Africans are willing to pay for Starbucks coffee<\/strong><\/a><\/p>\n

How much Starbucks coffee could cost in South Africa<\/a><\/strong><\/p>\n

How many Starbucks stores will open in SA<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks has officially launched in South Africa with its first store opening in Rosebank on Thursday 21 April 2016.<\/p>\n","protected":false},"author":10,"featured_media":121187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9876],"tags":[26,1818],"class_list":["post-121167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-headline","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/121167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=121167"}],"version-history":[{"count":14,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/121167\/revisions"}],"predecessor-version":[{"id":121301,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/121167\/revisions\/121301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/121187"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=121167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=121167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=121167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}