SABC COO Hlaudi Motsoeneng has vowed to keep the 90% local radio content policy going – and has set his sights on TV stations next, according to the City Press.<\/p>\n
In an interview with the paper, the COO said that he will revamp the SABC 3 channel so that South African-produced content makes up 80% of everything aired at the station.<\/p>\n
The SABC this week announced that\u00a0it would play 90% local music across its 18 radio stations, starting 12 May 2016,\u00a0going beyond what is required of it by the Independent Communications Authority of South Africa (Icasa).<\/p>\n
Holders of public sound-broadcasting service licences must play at least 60% South African music. Meanwhile, commercial stations are required to play a minimum of 35% South African music, according to Icasa.<\/p>\n
The move has been described as risky by some commentators, as it could alienate existing audiences of some radio stations, such as 5FM.<\/p>\n
However, Motsoeneng has down-played the risks, saying that taking risks is part of who he is. He said the target – for both TV and radio – will create jobs and promote local artists.<\/p>\n
“If I fail good. At least I tried something special,” he told the City Press.<\/p>\n
The 90% target will be in place for three months, but the COO says that it won’t just disappear. It will be reviewed, and the broadcaster will assist where it is needed.<\/p>\n
You can read the full story in the City Press for 15 May 2016.<\/em><\/p>\n SABC is not about making a profit: Motsoeneng<\/strong><\/a><\/p>\n SABC\u2019s new bid to stop anti-ANC criticism<\/a><\/strong><\/p>\nMore on SABC<\/h3>\n