{"id":125379,"date":"2016-06-01T18:27:41","date_gmt":"2016-06-01T16:27:41","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=125379"},"modified":"2016-06-01T18:27:51","modified_gmt":"2016-06-01T16:27:51","slug":"top-10-most-reputable-companies-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/125379\/top-10-most-reputable-companies-in-south-africa\/","title":{"rendered":"Top 10 most reputable companies in South Africa in 2016"},"content":{"rendered":"

Listed branded foods and beverages group, Clover, has claimed top spot on the list of South Africa\u2019s 50 large companies measured in the 2016 Global RepTrak Pulse survey.<\/p>\n

The survey, which measures corporate reputation annually, is conducted by Reputation House which represents Reputation Institute in South Africa.<\/p>\n

Clover\u2019s reputation score is 78.1 out of a possible 100. Coming in close second and third place are Coca Cola\u00a0–\u00a0another newcomer – and Woolworths, last year\u2019s winner.<\/p>\n

Despite an increase in companies measured from 30 last year to 50 this year, Woolworths remains the industry leader in the retail space.<\/p>\n

The research emphasis shifted from JSE listed companies, which dominated the rankings at the launch of this annual study in 2006, to include companies most familiar to the general public.<\/p>\n

This year\u2019s study focused on eight industries researching companies on the basis of at least 50% familiarity with the general public. True to the importance of context in measuring corporate reputation, key priority of the study has evolved towards providing credible data for corporations and other stakeholders to conduct industry analysis and benchmarking of companies amongst their peers.<\/p>\n

The reputation scores of the top 10 companies surveyed in the 2016 Global RepTrak\u00ae Pulse South Africa are as follows:<\/p>\n

The scores of the top 10 companies surveyed in the 2016:<\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nCompany<\/th>\nScore<\/th>\n<\/tr>\n
1<\/td>\nClover<\/td>\n78.1<\/span><\/strong><\/td>\n<\/tr>\n
2<\/td>\nCoca-Cola<\/td>\n76.2<\/span><\/strong><\/td>\n<\/tr>\n
3<\/td>\nWoolworths<\/td>\n75.4<\/span><\/strong><\/td>\n<\/tr>\n
4<\/td>\nSpar Group<\/td>\n74.9<\/span><\/strong><\/td>\n<\/tr>\n
5<\/td>\nMassmart (Makro\/Game\/Dion)<\/td>\n73.3<\/span><\/strong><\/td>\n<\/tr>\n
6<\/td>\nPick n Pay<\/td>\n72.6<\/span><\/strong><\/td>\n<\/tr>\n
7<\/td>\nFirst National Bank<\/td>\n72.1<\/span><\/strong><\/td>\n<\/tr>\n
8<\/td>\nNestle<\/td>\n71.6<\/span><\/strong><\/td>\n<\/tr>\n
9<\/td>\nSanlam<\/td>\n70.2<\/span><\/strong><\/td>\n<\/tr>\n
10<\/td>\nOld Mutual<\/td>\n69.9<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

\u201cThere are significant differences in industry reputations. It seems much easier to have a good reputation in the retail or Fast-moving consumer goods <\/span> sector while telecommunication and state owned enterprises find it difficult to build an emotional bond with people,” said Dr. Dominik Heil, chairman of Reputation House.<\/p>\n

“It is therefore critical that companies assess their reputation in the context of their industry rather than focusing solely on the overall ranking.”<\/p>\n

Industry leaders in the survey included:<\/p>\n