The latest RepTrak\u00a0Pulse reputation survey for 2016 reveals which South African banking brands are the most familiar to South Africans.<\/p>\n
The survey\u00a0measures corporate reputation,\u00a0ranking the largest listed companies by revenue and familiarity.<\/p>\n
This year\u2019s study focused on eight industries, researching companies on the basis of at least 50% familiarity with the general public.<\/p>\n
True to the importance of context in measuring corporate reputation, key priority of the study has evolved towards providing credible data for corporations and other stakeholders to conduct industry analysis and benchmarking of companies amongst their peers.<\/p>\n
\u201cThere are significant differences in industry reputations. It seems much easier to have a good reputation in the retail or Fast-moving consumer goods <\/span>sector while telecommunication and state owned enterprises find it difficult to build an emotional bond with people,\u201d said Dr. Dominik Heil, chairman of Reputation House.<\/p>\n \u201cIt is therefore critical that companies assess their reputation in the context of their industry rather than focusing solely on the overall ranking.\u201d<\/p>\n Best banks in South Africa<\/strong><\/p>\n None of the local banks had an “excellent” reputation, with the highest rated bank,\u00a0FNB, ranking 7th overall with a “strong\/robust” brand.<\/p>\n This was followed by Capitec, Standard Bank, Nedbank and Absa, with “average\/moderate” brand reputations.<\/p>\n In terms of familiarity, Standard Bank and FNB ranks as being the most familiar banking brands to South Africans, where 77% of all respondents being very familiar with the brand.<\/p>\n Nedbank\u00a0is the second most familiar (72%), followed by Absa (66%) and finally Capitec (60%).<\/p>\n Absa wants you to do banking on Twitter<\/a><\/strong><\/p>\n Absa offers free app banking \u2013 no data required<\/a><\/strong><\/p>\n Best banking CEOs in South Africa: pay vs profit<\/a><\/strong><\/p>\n\n\n
\n #<\/th>\n Bank<\/th>\n<\/tr>\n \n 1<\/td>\n FNB<\/span><\/td>\n<\/tr>\n \n 2<\/td>\n Capitec<\/span><\/strong><\/td>\n<\/tr>\n \n 3<\/td>\n Standard Bank<\/span><\/strong><\/td>\n<\/tr>\n \n 4<\/td>\n Nedbank<\/span><\/strong><\/td>\n<\/tr>\n \n 5<\/td>\n Absa<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n More on banking<\/h3>\n