Blue Label Telecoms on Monday announced it will partner with SA Rugby for the Castle Lager Incoming series against Ireland.<\/p>\n
The JSE-listed telecommunications and technology company will partner the Boks for the three-test series of matches in Cape Town (11 June), Johannesburg (18 June<\/span><\/span>) and Port Elizabeth (25 June 2016<\/span><\/span>).<\/span><\/p>\n \u00a0<\/span>Blue Label Telecoms\u2019 name and branding will appear on the Springboks\u2019 jersey for the series as well as in a number of on-and off-field areas.<\/p>\n \u201cThese are tough financial times for South Africa and we at SA Rugby are having to be creative in how we approach our commercial partnerships,\u201d said Jurie Roux, CEO of SA Rugby \u201cBlue Label Telecoms\u2019 partnership for a test series \u2013 rather than for a number of years \u2013 is a model that we are increasingly considering. It offers our partners good value while also allowing us to introduce new names into our family with a view to longer term relationships.”<\/span><\/p>\n Blue Label have previously sponsored the Proteas, the country’s national cricket team.<\/p>\n Cell C listing \u2018not far down the line\u2019: Blue Label<\/strong><\/a><\/p>\n Cell C-linked Blue label Telecoms lifts interim revenue to R12.9 billion<\/strong><\/a><\/p>\n
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