{"id":126219,"date":"2016-06-08T16:52:15","date_gmt":"2016-06-08T14:52:15","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=126219"},"modified":"2016-06-08T16:52:15","modified_gmt":"2016-06-08T14:52:15","slug":"these-are-the-10-things-south-africans-love-to-buy-online","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/126219\/these-are-the-10-things-south-africans-love-to-buy-online\/","title":{"rendered":"These are the 10 things South Africans love to buy online"},"content":{"rendered":"<p>A new report reveals a big increase in the number of people in South Africa who go online shopping.<\/p>\n<p>The\u00a0EM e-Commerce Industry Report 2016, published by Effective Measure (EM), in conjunction with Visa, showed that as many as 23% of 12,000 respondents go online to shop at least once a month.<\/p>\n<p>More than half (56%) are shopping online on a weekly or monthly basis vs 45% who shop online on a yearly basis.<\/p>\n<p>14% go online shopping at least once a week, the report said, with nearly two in 10 (19%) going online &#8216;a couple of times a month&#8217;.<\/p>\n<p>With the increasing availability of online shopping in South Africa, the report reveals that consumers have purchased these 10 items the most:<\/p>\n<ul>\n<li>Books (29%)<\/li>\n<li>Tickets for events (28%)<\/li>\n<li>Travel tickets (28%)<\/li>\n<li>Hotel reservations (22%)<\/li>\n<li>DVDs, videos, or music (22%)<\/li>\n<li>Software (19%)<\/li>\n<li>Holiday Packages (16%)<\/li>\n<li>Clothes and accessories (14%)<\/li>\n<li>Flowers and gifts (12%)<\/li>\n<li>Toys and games (10%)<\/li>\n<\/ul>\n<p>For in 10 (41%) respondents indicated that the overriding assurance they look for when shopping online is guaranteed returns and 59% say that an \u201con delivery\u201d payment option would motivate them to purchase online more often.<\/p>\n<p>When it comes to paying for goods online, card payments are preferable with 58% of respondents indicating that they prefer to pay with a card and 23% would rather pay on delivery.<\/p>\n<p>Other key insights from the report include:<\/p>\n<ul>\n<li>50% of online shoppers in South Africa have a household income of R20 000+ with over 60% working full-time jobs.<\/li>\n<li>The four main reasons users enjoy shopping online include time saving, product review access, special offers and price comparisons.<\/li>\n<li>Delivery within 5 working days is most common and South African online consumers are largely content with this.<\/li>\n<li>Young SA consumers who choose not to shop online, do so due to the fact that they do not have access to credit facilities.<\/li>\n<\/ul>\n<h3 class=\"my-4\">Online shopping in SA<\/h3>\n<p><a href=\"http:\/\/businesstech.co.za\/news\/internet\/117470\/these-4-things-will-improve-online-shopping-in-sa\/\" target=\"_blank\"><strong>These 4 things will improve online shopping in SA<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/businesstech.co.za\/news\/internet\/86720\/sa-online-shopping-only-1-of-retail-sales\/\" target=\"_blank\"><strong>SA online shopping only 1% of retail sales<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/businesstech.co.za\/news\/internet\/82863\/whats-driving-online-shopping-in-sa\/\" target=\"_blank\"><strong>What\u2019s driving online shopping in SA?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report reveals a big increase in the number of people in South Africa who go online shopping. <\/p>\n","protected":false},"author":10,"featured_media":45737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[3882,26,1837],"class_list":["post-126219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-effective-measure","tag-headline","tag-visa"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/126219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=126219"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/126219\/revisions"}],"predecessor-version":[{"id":126227,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/126219\/revisions\/126227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/45737"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=126219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=126219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=126219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}