{"id":12641,"date":"2012-05-16T12:04:30","date_gmt":"2012-05-16T10:04:30","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=12641"},"modified":"2012-05-16T12:07:01","modified_gmt":"2012-05-16T10:07:01","slug":"cell-c-slashes-prepaid-voice-and-data-prices","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/12641\/cell-c-slashes-prepaid-voice-and-data-prices\/","title":{"rendered":"Cell C slashes prepaid voice and data prices"},"content":{"rendered":"

Cell C<\/a> announced today that it is launching a new prepaid voice product and tariff plan called \u201899 Cents For Real\u2019. This new service slashes off-net and peak call tariffs to 99c per minute, and at the same time, cuts the rate of MMS<\/a> messaging to 99c per message and giving customers data at 99c per MB.<\/p>\n

This announcement from Cell C came only days after the company announced aggressive price cuts to its data products.<\/p>\n

\u201c99 Cents For Real takes away the complexity of tariffs as it gives customers a guaranteed flat rate of 99c per minute to make calls to any local network at any time of the day,\u201d explained Cell C.<\/p>\n

\u201cWith the launch of 99 Cents For Real, which will be available to customers from 20 May, Cell C simplifies the prepaid market and brings customers the best possible rates.\u201d<\/p>\n

\u201cThis new tariff gives Cell C\u2019s prepaid customers the best voice rate in the market, making it \u2013 in most cases \u2013 even cheaper to call from Cell C to other networks than it is for our competitors\u2019 own prepaid customers to make on-net calls,\u201d said Cell C CEO, Alan Knott-Craig<\/a>.<\/p>\n

\u201cCustomers can phone who they want, when they want. They do not have to worry about peak or off-peak times, to which network the call is being made or in which zone they are. This is by far the most competitive, fair and transparent rate in the market today,\u201d he added.<\/p>\n

Customers that sign up for 99 Cents For Real will receive pure per-second billing from the first second which means that calls to any local network at any time will cost less than 2c per second.<\/p>\n

\u201cIt is an unprecedented rate cut, which pre-empts lower Mobile Termination Rates (MTRs) next year, and will drive competition in the market to the benefit of consumers,\u201d said Knott-Craig.<\/p>\n

\u201cTo ICASA, I say \u2018drop MTRs even further, provide Cell C with asymmetrical MTRs to help us achieve the scalability we need to compete even more fiercely with the large incumbents, and we will surprise you, and them, with our response,\u201d promised the new Cell C CEO.<\/p>\n

\u201cAnd I say again: \u2018Price is not a Strategy\u2019, but it sure beats the hell out of strategies based on high prices,\u201d joked Knott-Craig.<\/p>\n

From 20 May, Cell C prepaid customers will be able to purchase the new 99 Cents For Real starter pack from any of Cell C\u2019s franchise stores, or retail outlets. Customers can also migrate their existing tariff plans to the new one.<\/p>\n

Related articles<\/strong><\/p>\n

Cell C halves data prices<\/strong><\/a><\/p>\n

10GB for R199 mobile data promotion extended<\/strong><\/a><\/p>\n

Cell C Woza Wheneva \u201cupgraded\u201d<\/a><\/strong><\/p>\n

MTN 2GB for R189 promotion extended<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Cell C slashes prepaid call rates by more than 34%, and at the same time, cuts the price of MMS messaging and prepaid data to 99c per MB<\/p>\n","protected":false},"author":10,"featured_media":8572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[43,42,26],"class_list":["post-12641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-alan-knott-craig","tag-cell-c","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/12641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=12641"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/12641\/revisions"}],"predecessor-version":[{"id":12655,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/12641\/revisions\/12655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8572"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=12641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=12641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=12641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}