{"id":12800,"date":"2012-05-18T12:08:09","date_gmt":"2012-05-18T10:08:09","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=12800"},"modified":"2012-05-18T13:33:16","modified_gmt":"2012-05-18T11:33:16","slug":"global-mobile-sales-see-2-decline-for-q1-2012","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/12800\/global-mobile-sales-see-2-decline-for-q1-2012\/","title":{"rendered":"Global mobile sales see 2% decline for Q1 2012"},"content":{"rendered":"

Gartner’s<\/a> latest worldwide mobile sales figures show that first-quarter mobile sales have slipped 2%, when compared to the same time-period in 2011, while Samsung and Android dominate mobile and smartphone markets.<\/p>\n

Gartner research analyst, Anshul Gupta explains that the decline was more than expected, but was due to a decline in demand from the Asia\/Pacifc region.<\/p>\n

\u201cThe first quarter…saw a lack of new product launches from leading manufacturers, and users delayed upgrades in the hope of better smartphone deals arriving later in the year,\u201d he said.<\/p>\n

Total sales for the quarter amounted to 419.1 million units, down 2% from Q1 2011.<\/p>\n

\u201cThe lower results in the first quarter of 2012 have led us to be cautious about sales for the remainder of the year,\u201d said Gartner analyst, Annette Zimmermann.<\/p>\n

“We feel a downward adjustment to our 2012 figures, in the range of 20 million units, is unavoidable.”<\/p>\n

Global mobile sales Q1 2011\/12 (millions of units)<\/strong>
\n<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Vendor<\/strong><\/td>\n1Q12 Unit Shipments<\/strong><\/td>\n1Q12 Market Share<\/strong><\/td>\n1Q11 Unit Shipments<\/strong><\/td>\n1Q11 Market Share<\/strong><\/td>\n<\/tr>\n
Samsung<\/td>\n86.56<\/td>\n20.7%<\/td>\n68.78<\/td>\n16.1%<\/td>\n<\/tr>\n
Nokia<\/td>\n83.16<\/td>\n19.8%<\/td>\n107.56<\/td>\n25.1%<\/td>\n<\/tr>\n
Apple<\/td>\n33.12<\/td>\n7.9%<\/td>\n16.88<\/td>\n3.9%<\/td>\n<\/tr>\n
ZTE<\/td>\n17.44<\/td>\n4.2%<\/td>\n10.79<\/td>\n2.5%<\/td>\n<\/tr>\n
LG<\/td>\n14.76<\/td>\n3.5%<\/td>\n23.99<\/td>\n5.6%<\/td>\n<\/tr>\n
Huawei<\/td>\n10.80<\/td>\n2.6%<\/td>\n7.00<\/td>\n1.6%<\/td>\n<\/tr>\n
Research in Motion<\/td>\n9.94<\/td>\n2.4%<\/td>\n13.00<\/td>\n3.0%<\/td>\n<\/tr>\n
Motorola<\/td>\n8.37<\/td>\n2.0%<\/td>\n8.80<\/td>\n2.1%<\/td>\n<\/tr>\n
Sony Mobile<\/td>\n7.90<\/td>\n1.9%<\/td>\n7.92<\/td>\n1.9%<\/td>\n<\/tr>\n
HTC<\/td>\n7.70<\/td>\n1.8%<\/td>\n9.31<\/td>\n2.2%<\/td>\n<\/tr>\n
Other<\/td>\n139.39<\/td>\n33.3%<\/td>\n153.80<\/td>\n35.9%<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n419.11<\/strong><\/td>\n100.0%<\/strong><\/td>\n427.85<\/strong><\/td>\n100.0%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

World’s top handset vendor<\/strong><\/p>\n

Samsung<\/a> has become the world’s top mobile handset vendor – replacing Nokia who had held the position since 1998. Samsung managed to sell over 86 million units in Q1 2012 – a 25,9% increase from the almost 69 million units sold in 2011.<\/p>\n

Comparitively, Nokia<\/a> slumped 22,7%, only selling around 83 million units in Q1 2012, down significantly from the 107.5 million units sold in 2011.<\/p>\n

Continuing its domination, Samsung also supplanted Apple<\/a> as the world’s number one smartphone seller, selling 38 million smartphones worldwide.<\/p>\n

Samsung\u2019s Android-based smartphone sales in the first quarter of 2012 represented more than 40 percent of Android-based smartphone sales worldwide, Gartner said.<\/p>\n

Google’s Android<\/a> operating system dominated, accounting for more than half of the operating systems on smartphones at 56.1%.<\/p>\n

Biggest slips<\/strong><\/p>\n

According to the figures, BlackBerry<\/a> maker, Research in Motion (RIM)<\/a>, LG<\/a> and Nokia all lost reach in the mobile market.<\/p>\n

Having lost out on the first wave of the smartphone business to Apple and Samsung, Nokia has placed all its bets on its Lumia range, which has seen slow sales.<\/p>\n

Investors have been unimpressed with the company’s strategy, and ratings agencies, Fitch and Standard & Poor\u2019s<\/a> both cut the company\u2019s credit rating to \u201cjunk\u201d status.<\/p>\n

\u201cSmartphone sales are becoming of paramount importance at a worldwide level. For example, smartphone volumes contributed to approximately 43.9 per cent of overall sales for Samsung as opposed to 16 per cent for Nokia,\u201d Gartner said.<\/p>\n

RIM<\/strong><\/p>\n

Faced with stiff competition in all its markets, RIM struggled to match the popularity of its BlackBerry smartphones the year previously, with Gartner reporting a 2,4% decline in the company’s global market share.<\/p>\n

The company underwent a management shift and restructuring and is banking on its next generation smartphones to make an impact on the market.<\/p>\n

However, RIM’s showing of BlackBerry 10 at the BlackBerry World Conference failed to impress investors, causing the company’s stock to drop by 6% on the day (1 May 2012).<\/p>\n

\u201cRIM desperately needs to deliver winning BB10 products to retain users and stay competitive. This will be very challenging, because BB10 lacks strong developer support, and a new BB10 device will only be available in the fourth quarter of 2012,\u201d Gartner said.<\/p>\n

Global smartphone sales by operating system Q1 2011\/12 (millions of units)
\n<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Vendor<\/strong><\/td>\n1Q12 Unit Shipments<\/strong><\/td>\n1Q12 Market Share<\/strong><\/td>\n1Q11 Unit Shipments<\/strong><\/td>\n1Q11 Market Share<\/strong><\/td>\n<\/tr>\n
Android<\/td>\n81.07<\/td>\n56.1%<\/td>\n36.35<\/td>\n36.4%<\/td>\n<\/tr>\n
iOS<\/td>\n33.12<\/td>\n22.9%<\/td>\n16.88<\/td>\n16.9%<\/td>\n<\/tr>\n
Symbian<\/td>\n12.47<\/td>\n8.6%<\/td>\n27.60<\/td>\n27.7%<\/td>\n<\/tr>\n
Research in Motion<\/td>\n9.94<\/td>\n6.9%<\/td>\n13.00<\/td>\n13.0%<\/td>\n<\/tr>\n
Bada<\/td>\n3.84<\/td>\n2.7%<\/td>\n1.86<\/td>\n1.9%<\/td>\n<\/tr>\n
Microsoft<\/td>\n2.71<\/td>\n1.9%<\/td>\n2.58<\/td>\n2.6%<\/td>\n<\/tr>\n
Other<\/td>\n1.24<\/td>\n0.9%<\/td>\n1.49<\/td>\n1.5%<\/td>\n<\/tr>\n
Total<\/strong><\/td>\n144.39<\/strong><\/td>\n100.0%<\/strong><\/td>\n99.78<\/strong><\/td>\n100.0%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Related articles<\/strong><\/p>\n

Global mobile revenue to hit $1.5 trillion in 2012<\/strong><\/a><\/p>\n

RIM takes more knocks<\/strong><\/a><\/p>\n

Nokia on the defence over strategy<\/strong><\/a><\/p>\n

Africa\u2019s mobile web traffic up 156% in 2 years<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gartner’s latest worldwide mobile sales figures show that first-quarter mobile sales have slipped 2%, when compared to the same time-period in 2011, while Samsung and Android dominate mobile and smartphone markets. <\/p>\n","protected":false},"author":14,"featured_media":8700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[475,2612,26,187,159,52,117],"class_list":["post-12800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-gartner","tag-global-sales","tag-headline","tag-nokia","tag-research-in-motion","tag-samsung","tag-smartphones"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/12800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=12800"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/12800\/revisions"}],"predecessor-version":[{"id":12883,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/12800\/revisions\/12883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/8700"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=12800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=12800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=12800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}