{"id":128499,"date":"2016-06-29T12:51:50","date_gmt":"2016-06-29T10:51:50","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=128499"},"modified":"2016-06-29T12:57:32","modified_gmt":"2016-06-29T10:57:32","slug":"this-south-african-advert-won-a-top-prize-at-cannes-festival","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/128499\/this-south-african-advert-won-a-top-prize-at-cannes-festival\/","title":{"rendered":"This awesome South African advert won a top prize at Cannes festival"},"content":{"rendered":"

The Johannesburg<\/span> office of Ogilvy & Mather (O&M), has picked up a Grand Prix\u00a0at the Cannes Lions International Festival of Creativity, in the Radio category for its ‘Everyman Meal’ campaign for KFC.<\/p>\n

The agency group walked away with 11 Cannes Lions, including two gold prizes.<\/p>\n

The series of KFC radio ads challenged norms and conventions of what it means to be a man.<\/p>\n

Featuring voices of men from all walks of life, the campaign highlights that you can still be manly even though enjoying things that are not traditionally considered manly – like lip balms and cocktails.<\/p>\n

The campaign also won a Gold Lion in the Radio category.<\/p>\n

https:\/\/soundcloud.com\/ogilvy-joburg\/sets\/kfc-the-everyman-meal<\/p>\n

Cannes Lions is the world\u2019s premier annual gathering of advertising, marketing and communications professionals and largest creative award show. With over 45,000 entries into this year\u2019s festival, the odds of winning is averaged at below 3%.<\/p>\n

Of the seven agencies awarded in South Africa \u2013 which was ranked as the 8th country at the Festival \u2013 O&M claimed 44% of the country\u2019s statues, with 38 of its entries short listed across various categories including Print, Radio, Entertainment, Outdoor, Design, Media, and Promo and Activations.<\/p>\n

South Africa\u2019s winning agencies at Cannes Lions 2016:<\/p>\n

\n\n\n\n\n\n\n\n\n\n
AGENCY<\/b><\/td>\nSHORTLISTS<\/b><\/td>\nGRAND PRIX<\/b><\/td>\nGOLD<\/b><\/td>\nSILVER<\/b><\/td>\nBRONZE<\/b><\/td>\n<\/tr>\n
OGILVY & MATHER<\/span><\/b><\/td>\n38<\/span><\/b><\/td>\n1<\/span><\/b><\/td>\n2<\/span><\/b><\/td>\n3<\/span><\/b><\/td>\n5<\/span><\/b><\/td>\n<\/tr>\n
DDB SOUTH AFRICA<\/b><\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/td>\n2<\/td>\n<\/tr>\n
FCB AFRICA<\/b><\/td>\n6<\/td>\n<\/td>\n<\/td>\n1<\/td>\n1<\/td>\n<\/tr>\n
NATIVE VML<\/b><\/td>\n11<\/td>\n<\/td>\n1<\/td>\n1<\/td>\n1<\/td>\n<\/tr>\n
NOT NORM<\/b><\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n1<\/td>\n<\/tr>\n
OPENCO \u2013 THE OPEN COLLABORATION<\/b><\/td>\n8<\/td>\n<\/td>\n<\/td>\n<\/td>\n1<\/td>\n<\/tr>\n
TBWA\\HUNT LASCARIS<\/b><\/td>\n18<\/td>\n<\/td>\n<\/td>\n4<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

O&M Johannesburg racked up seven additional Radio Lions \u2013 two Gold for \u2018The Everyman Meal\u2019, three Silver for Vodacom \u2018You Should Have Called<\/a>\u2019, and two Bronze for Philips \u2018Close Shave<\/a>\u2019.<\/p>\n