The DA\u2019s latest election advert takes a direct swipe at rival party, the ANC – in particular its recent propensity towards violence and intimidation.<\/p>\n
The DA said that within the last 48 hours, the advert has received more than 100,000 views across Facebook and YouTube, while it was also aired on SABC 1 – something of an achievement considering the recent antics by the national broadcaster.<\/p>\n
The advert narrative involves a personal story of a voter in South Africa who draws on the memory of Nelson Mandela, and the ideals which he fought for, before casting her ballot for the DA.<\/p>\n
It points out that the ANC has changed.<\/p>\n
“Indeed the ANC has abandoned the vision and principles of our national icon, Nelson Mandela. Jacob Zuma and his pals are more interested in benefiting themselves at the expense of the 8.9 million jobless South Africans. Corruption is rampant, service delivery is deteriorating, and unemployment is on the rise,” said DA national spokesperson, Refiloe Nt’sekhe.<\/p>\n
“The ANC\u2019s criticism of the advert goes against the very ideals which Nelson Mandela himself stood for. uTata Madiba is our country\u2019s national icon. As our nation\u2019s first democratic president, his legacy, and the important democratic principles which he fought for, belong to all South Africans.”<\/p>\n
The ANC’s campaign has been marred by infighting, murder, violence, and destruction of property.<\/p>\n
A voting date has been set for 3 August 2016.<\/p>\n