South Africa\u2019s third largest mobile network Cell C has pulled its contract buy-out promotion from its franchise channel, the company has confirmed.<\/p>\n
In May last year, Cell C launched an initiative to give customers up to R10 000 to help buy themselves out of contracts with other networks.<\/p>\n
The promotion targeted helping customers of rival networks pay their way out of their contracts and sign up with a Cell C post-paid package.<\/p>\n
The promotion, at first, was expected to last just four months but the company extended it into 2016 and revised the offer upwards to R20 000 in February this year.<\/p>\n
However, the buy-out offer – at least via Cell C\u2019s franchise channels – has come to an end.<\/p>\n
\u201cCell C\u2019s Buy-Out promotion through the franchise channel has come to an end and we will announce new promotions as and when they become available,\u201d Cell C spokesperson Candice Jones told Fin24 via an email statement.<\/p>\n
\u201cThe Buy-Out promotion continues to be available through the Business Sales channel,\u201d said Jones.<\/p>\n
Upon launch, Cell C\u2019s buy-out offer was designed to help the mobile network win more post-paid customers.<\/p>\n
The company revealed last year that its prepaid sales, at that stage, made up 60% of its overall service revenues.<\/p>\n
Cell C this week, in a statement about its mobile virtual network operator partnerships attaining one million customers, said that it has over 24 million customers.<\/p>\n
This means that Cell C has grown by approximately two million customers since last year as the mobile network reported in 2015 that it had about 22 million connections.<\/p>\n
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