{"id":13147,"date":"2012-05-22T12:03:06","date_gmt":"2012-05-22T10:03:06","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=13147"},"modified":"2012-05-22T13:53:31","modified_gmt":"2012-05-22T11:53:31","slug":"top-tech-brands-in-the-world","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/13147\/top-tech-brands-in-the-world\/","title":{"rendered":"Top tech brands in the world"},"content":{"rendered":"

Millward Brown released its BrandZ Top 100 Most Valuable Global Brands 2012 report recently, revealing that Apple<\/a>, IBM<\/a> and Google<\/a> are the top three brands in the world.<\/p>\n

The study, commissioned by WPP and conducted by Millward Brown Optimor and now in its seventh year, identifies and ranks the world’s most valuable brands by their dollar value; an analysis based on financial data; market intelligence; and consumer measures of brand equity.<\/p>\n

According to the study, the world’s biggest brands have continued to grow in value during the current economic uncertainty.<\/p>\n

The number one brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion.<\/p>\n

In advance of its IPO, eight year old Facebook rose 74% in value, making it the fastest brand value riser in the ranking. Worth $33.2 billion, the social network moved up to No.19 from No.35.<\/p>\n

“Technology has become ubiquitous in all areas of our lives. Seven of the top 10 brands are technology or telecoms brands,” the report states.<\/p>\n

The top 10 brands in the BrandZ Top 100 Most Valuable Global Brands 2012 are:<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank 2012<\/strong><\/td>\nCategory<\/strong><\/td>\nBrand<\/strong><\/td>\nBrand Value 2012 ($M)<\/strong><\/td>\n<\/tr>\n
1<\/td>\nTech<\/td>\nApple<\/td>\n182,951<\/td>\n<\/tr>\n
2<\/td>\nTech<\/td>\nIBM<\/td>\n155,985<\/td>\n<\/tr>\n
3<\/td>\nTech<\/td>\nGoogle<\/td>\n107, 857<\/td>\n<\/tr>\n
4<\/td>\nFast Food<\/td>\nMcDonald’s<\/td>\n95,188<\/td>\n<\/tr>\n
5<\/td>\nTech<\/td>\nMicrosoft<\/td>\n76,651<\/td>\n<\/tr>\n
6<\/td>\nSoft drinks<\/td>\nCoca-Cola<\/td>\n74,286<\/td>\n<\/tr>\n
7<\/td>\nTobacco<\/td>\nMarlboro<\/td>\n73,612<\/td>\n<\/tr>\n
8<\/td>\nCommunication Provide<\/td>\nAT&T<\/td>\n68,870<\/td>\n<\/tr>\n
9<\/td>\nCommunication Provider<\/td>\nVerizon<\/td>\n49,151<\/td>\n<\/tr>\n
10<\/td>\nCommunication Provider<\/td>\nChina Mobile<\/td>\n47,041<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

The Rise of Africa<\/strong><\/p>\n

This year’s ranking highlights the progress of Africa’s economic development with the arrival of the first African brand in the Top 100 \u2013 South African mobile company, MTN<\/a>.<\/p>\n

Jennifer Roberti<\/a>, Executive for Marketing, MTN Group, says the recognition by BrandZ is humbling for a young brand such as MTN.<\/p>\n

“For MTN, it’s about brand relevance. MTN has established a number of foundations to work with our communities to address socio-economic challenges in our markets. We also continue to introduce products and services that add value to the daily lives of our customers and communities alike,” said Roberti.<\/p>\n

\"2012<\/a>

2012 BrandZ Top100 Infographic<\/p><\/div>\n

Related articles<\/strong><\/p>\n

Best and worst banks in SA: reputation survey<\/strong><\/a><\/p>\n

Top IT brands in the world<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Millward Brown released its BrandZ Top 100 Most Valuable Global Brands 2012 report recently, revealing the top brands in the world<\/p>\n","protected":false},"author":10,"featured_media":13151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[51,137,53,26,753,2893,169,28],"class_list":["post-13147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-apple","tag-att","tag-google","tag-headline","tag-ibm","tag-jennifer-roberti","tag-microsoft","tag-mtn"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=13147"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13147\/revisions"}],"predecessor-version":[{"id":13176,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13147\/revisions\/13176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/13151"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=13147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=13147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=13147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}