A survey conducted by Gumtree South Africa highlights the difference in men and women when it comes to buying a car.<\/p>\n
Gumtree surveyed customers about their car buying behaviour at the time of their last purchase, with 58% of the respondents being female.<\/p>\n
While\u00a0the behavioral traits may differ between the sexes on many aspects, both sexes agree about their favourite brand.<\/p>\n
Women’s favourite brands were Toyota (27%), Mercedes (13%) and Volkwagen (12%), while for men, Toyota (21%) also scored highest, followed by BMW (18%) and Volkswagen (14.6%).<\/p>\n
Women most often use words like “reliability, maintenance, comfort and affordability” when describing their favourite brand, Gumtree said. Men meanwhile, use words like “power, style, class, engineering, and trust”.<\/p>\n
Females most often listed necessity due to increased maintenance costs as the primary driver for purchasing their last vehicle (31.04%), followed by the rising cost of fuel (28.89%) and changing family Needs (26.67%).<\/p>\n
For men, changing family needs (33%) was the most common reason given, followed by fuel cost (24.74%).<\/p>\n
Women are twice as likely as men to ask their partners which car to purchase before starting their research.<\/p>\n
According to the survey, 19.6% of men consider the brand name of the car to be it’s most important attribute, compared to 5% of Women.<\/p>\n
One in three (30%) women consider pricing to be the most important attribute, with fuel economy second (25%) and safety third (15.6%).<\/p>\n
Only a fraction of individuals considered environmental friendliness to be the most important attribute when considering a new vehicle purchase, Gumtree said.<\/p>\n
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