{"id":134554,"date":"2016-08-25T16:31:03","date_gmt":"2016-08-25T14:31:03","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=134554"},"modified":"2016-08-25T16:31:03","modified_gmt":"2016-08-25T14:31:03","slug":"facebook-to-monetize-whatsapp-by-sending-users-adverts-report","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/134554\/facebook-to-monetize-whatsapp-by-sending-users-adverts-report\/","title":{"rendered":"Facebook to monetize WhatsApp by sending users adverts &#8211; report"},"content":{"rendered":"<p>WhatsApp has <strong><a href=\"https:\/\/blog.whatsapp.com\/10000627\/Looking-ahead-for-WhatsApp\" target=\"_blank\">updated its privacy policy<\/a><\/strong>, allowing it to connect your phone number with Facebook\u2019s systems.<\/p>\n<p>This is\u00a0part of its\u00a0plan to test ways for people to communicate with businesses. WhatsApp said\u00a0it won\u2019t\u00a0post or share phone numbers with anyone, including Facebook.<\/p>\n<p>It also stated\u00a0that\u00a0your phone number will not be sold to advertisers.<\/p>\n<p>\u201cBy connecting your phone number with Facebook\u2019s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them,\u201d said WhatsApp.<\/p>\n<p>\u201cFor example, you might see an ad from a company you already work with, rather than one from someone you\u2019ve never heard of.\u201d<\/p>\n<p>The changes to its privacy policy also allow for WhatsApp to \u201cexplore ways for you to communicate with businesses that matter to you too\u201d.<\/p>\n<p>This, while still \u201cgiving you an experience without third-party banner ads and spam\u201d.<\/p>\n<p>\u201cWhether it\u2019s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls.\u201d<\/p>\n<p>WhatsApp said it wants to test these features in the next several months.<\/p>\n<p>The<strong>\u00a0<a href=\"http:\/\/www.bbc.com\/news\/technology-37184651\" target=\"_blank\">BBC reported<\/a><\/strong> that the new\u00a0documents also\u00a0allowing for marketing messages.<\/p>\n<p>\u201cMessages you may receive containing marketing could include an offer for something that might interest you,\u201d said WhatsApp.<\/p>\n<h3 class=\"my-4\">More on Whatsapp<\/h3>\n<p><a href=\"http:\/\/businesstech.co.za\/news\/business\/128139\/its-ok-to-say-no-to-your-boss-on-whatsapp-lawyer\/\" target=\"_blank\"><strong>It\u2019s OK to say no to your boss on WhatsApp: lawyer<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/businesstech.co.za\/news\/banking\/123179\/free-whatsapp-for-fnb-connect-customers\/\" target=\"_blank\"><strong>Free WhatsApp for FNB Connect customers<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/businesstech.co.za\/news\/mobile\/108881\/whatsapp-could-face-regulation-in-south-africa\/\" target=\"_blank\"><strong>WhatsApp could face regulation in South Africa<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp has updated its privacy policy, allowing it to connect your phone number with Facebook\u2019s systems.<\/p>\n","protected":false},"author":31,"featured_media":46020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,45,2118],"class_list":["post-134554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-facebook","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/134554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=134554"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/134554\/revisions"}],"predecessor-version":[{"id":134556,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/134554\/revisions\/134556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/46020"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=134554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=134554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=134554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}