{"id":13620,"date":"2012-06-03T23:01:38","date_gmt":"2012-06-03T21:01:38","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=13620"},"modified":"2012-06-03T23:02:52","modified_gmt":"2012-06-03T21:02:52","slug":"cell-c-lcr-service-may-hurt-vodacom-and-mtn","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/13620\/cell-c-lcr-service-may-hurt-vodacom-and-mtn\/","title":{"rendered":"Cell C LCR service may hurt Vodacom and MTN"},"content":{"rendered":"

Cell C<\/a> announced in early May that it has launched a niche business product for least cost routing (LCR)<\/a> providers, called LCR AnyNet, slashing previous wholesale LCR rates.<\/p>\n

LCR AnyNet costs R150 per SIM per month and will provide a flat-rate of 99c across mobile networks and 60c to fixed-line networks.<\/p>\n

To date, Vodacom<\/a> and MTN<\/a> have not responded to Cell C\u2019s new LCR product, and according to an industry player, the two cellular giants stand to lose millions in revenue if they wait any longer.<\/p>\n

Cell C\u2019s new LCR AnyNet product offers LCR providers far higher margins on their current retail rates, which means that it makes financial sense to replace all their current Vodacom and MTN SIMs with Cell C LCR SIMs.<\/p>\n

Most LCR providers currently use mainly Vodacom and MTN SIMs for their operations, but this is changing with Cell C\u2019s new LCR AnyNet product.<\/p>\n

One large LCR provider has already ordered thousands on Cell C SIMs, and he told MyBroadband BusinessTech that he is trying to replace his Vodacom and MTN SIMs with Cell C SIMs as fast as he can.<\/p>\n

According to the LCR provider, Vodacom and MTN have been less than enthusiastic to cut their rates to fall in line with Cell C\u2019s new prices. This, he said, will mean that most LCR providers will simply start using Cell C instead of Vodacom and MTN.<\/p>\n

Cell C confirmed the positivity in the LCR market about their new LCR Anynet product. \u00a0\u201cLCR AnyNet has been very well received by Cell C’s business partners, judging by their comments in the media and their interaction with our own sales team,\u201d said Cell C CEO Alan Knott-Craig<\/a>.<\/p>\n

With millions of monthly LCR millions at stake one would have expected MTN and Vodacom to be scrambling accommodate their wholesale LCT partners, but the two operators seem unfazed by the situation.<\/p>\n

Vodacom said that they are currently monitoring the situation, but do not have any specific plans to announce at this stage.<\/p>\n

MTN did not respond to questions as to whether they plan to cut rates to LCR wholesalers to remain competitive in the market.<\/p>\n

Related articles<\/strong><\/p>\n

LCR vs. VoIP in the spotlight again<\/strong><\/a><\/p>\n

Cell C LCR product a \u2018game changer\u2019<\/strong><\/a><\/p>\n

Huge Telecom primed for \u2018strong organic growth\u2019<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cell C recently unveiled a competitive least cost routing product, and to date Vodacom and MTN seem unable to respond<\/p>\n","protected":false},"author":2,"featured_media":12396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[42,26,28,27],"class_list":["post-13620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-cell-c","tag-headline","tag-mtn","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=13620"}],"version-history":[{"count":11,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13620\/revisions"}],"predecessor-version":[{"id":13687,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13620\/revisions\/13687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/12396"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=13620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=13620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=13620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}