The number of Facebook users in South Africa grew from 13 million in 2015 to 14 million in 2016.<\/p>\n
Twitter\u2019s growth has slowed dramatically, growing from 7.4 million to 7.7 million South African users between 2015 and 2016.<\/p>\n
Managing director of World Wide Worx Arthur Goldstuck released these results as part of the 2016 Social Media Landscape report.<\/p>\n
Facebook users in South Africa who access the service from mobile devices increased from 10 million in 2015 to 12 million in 2016.<\/p>\n
The number of active users on YouTube in South Africa grew from 8.28 million in 2015 to 8.74 million in 2016.<\/p>\n
Instagram grew from 2.68 million users to 3.5 million between 2015 and 2016.<\/p>\n
This makes Instagram the fastest-growing social network in South Africa, while Twitter\u2019s growth is the slowest.<\/p>\n
Engagement on Facebook and Twitter has also increased between 2015 and 2016, said Goldstuck.<\/p>\n
On average, the number of likes per post grew from 80 to 108.<\/p>\n
The average number of comments per post increased from 10 to 12, and, on average, posts are shared more \u2013 growing from 6 to 11 shares per post.<\/p>\n
Brands also started posting more frequently, with the average number of posts per day increasing from 5.3 to 5.7.<\/p>\n
Engagement on Twitter also increased, with the average number of retweets per post increasing from 4 to 6, and the average number of favourites growing from 1.3 to 4.<\/p>\n
Across Facebook and Twitter, response time from brands has improved.<\/p>\n
The average response time of South African brands has gone down from 8.5 hours to 7 hours. Twitter response time has decreased from 8.5 hours to 4.7 hours.<\/p>\n
Social media is making you depressed<\/strong><\/a><\/p>\n Social media numbers in SA: Mxit tanks, Facebook keeps winning<\/strong><\/a><\/p>\n